Marketing-Friendly BLUE(TM) 3.0 Helps Brand Owners Compete More Effectively in Fast Moving and Highly Regulated Industries
-- Open standards to simplify integration with complementary enterprise applications such as SAP -- Richer, more flexible visual process modeling that simplifies the ability to reforecast schedules when key dates shift and to create alternate 'What if?' scenarios -- Data warehousing that allows access to customized Key Performance Indicator (KPI) reports -- A project dashboard that provides an at-a-glance visual snapshot of project performance and a richer Gantt Chart view -- Custom, configurable user views for quicker access to items of greatest interestConcluded Strong, "Marketers also appreciate BLUE's simple, 'Google-clean' interface. It was designed to present robust technology in a manner that would visually appeal to its key users, marketing, branding and creative professionals who are typically more visual than technical by nature. The visual simplicity of BLUE's graphical interface creates an environment that invites users in instead of intimidating them. This also helps an organization achieve a successful implementation." Schawk supplements its brand management technology with consulting, installation, training and maintenance, and can provide on-site manpower when required. BLUE is comprised of five web-accessible modules that include digital asset management, copy management, workflow management, online proofing (which includes annotation and comparison tools) and key performance indicator reporting. These modules integrate seamlessly with each other and with company-wide Enterprise Resource Planning (ERP) or PLM systems such as SAP. They are also capable of responding to the complexities and unique requirements that regulate packaging in ways that broad-based ERP/PLM systems do not. For more detailed information on Schawk's brand management technology, read our white paper at http://www.schawk.com/insights-and-work/insights/whitepapers/brand-management-technology and view our flash presentation online at http://www.schawk.com/technology Schawk, Inc. is the leading provider of brand management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com. Follow Schawk on http://www.brandsquare.com and http://twitter.com/BrandSquare.
Contact Information: AT SCHAWK, INC. Alex Sarkisian (847) 827-9494 alex.sarkisian@schawk.com AT SCHAWK DIGITAL SOLUTIONS Scott Strong (847) 296-5901 scott.strong@schawk.com