ORLANDO, Fla., March 3, 2010 (GLOBE NEWSWIRE) -- Gen2Media Corporation (OTCBB:GTWO), an innovative video technology company offering an Online Video Platform, video production and online video advertising, and Emmis NY announce the premiere of the reality show The Wizards NYC. The show is executive produced by Ben Finley, VP, Branded Entertainment, and Emmis NY and delivered over Gen2Media's Online Video platform. Gen2Media's production team worked directly with long time MTV producers Pamela Gimenez and Serife Turhan, the creators of the show.
The docu-series is a symbolic parallel to "The Wizard of Oz" with disc jockeys as the "wizards" behind the booth setting the rules and tone of the night, controlling the crowd through the power of their hands. Through different perspectives -- the promoters, the club managers, the party girl, the wife/girlfriend, and the kids -- Gen2 and Emmis explore the world they truly live in; a world filled with glitz, glamour and more grinding -- where anything can happen.
Gen2Media partnered with Emmis NY to premiere the show. The first episode aired to viewers online at legendary hip hop artist 50 Cent's website www.thisis50.com and Emmis' Hot 97 site www.hot97.com/tv on Wednesday, February 24th.
"It was not a surprise that a huge audience tuned in to the radio station's website at www.Hot97.com or on 50 Cent's website at 8PM in the evening to watch The Wizards NYC reality show. It is truly groundbreaking, and a win-win for both the audience and advertisers," notes Benjamin Finley, VP, Branded Entertainment, Emmis Communications Corporation.
"Advertisers have the opportunity to be integrated into upcoming productions of The Wizards NYC. In addition, online video advertising will be delivered using In-Stream Video Advertising with Pre-Mid-Post Rolls, and Skinned player around the programming. Sponsor messaging carries through to partner sites such as iconic Rap Artist 50 Cent's website," states Mary Spio, Co-Founder and President of Gen2Media.
About Emmis Communications
Emmis Communications Corporation owns and operates radio and magazine entities in large and medium sized markets throughout the U.S. Emmis is the 9th largest radio group in the U.S (based on listeners) owning twenty-one FM and two AM domestic radio stations that serve the nation's largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis owns a radio network, international radio stations, regional and specialty magazines, an interactive company, and ancillary businesses in broadcast sales. www.emmis.com
About Gen2Media Corporation
Gen2Media Corporation is a video technology company that provides the best-in-breed Online Video Platform, video production and advertising on its Online Video Network that reaches over 10 million visitors monthly. Gen2Media has earned the trust of a growing customer base including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more. Gen2Media's Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising. The Company has offices in New York City and Orlando. For more information, please visit www.Gen2Media.com.
Some of the above statements may be 'forward-looking' statements as defined by section 27A(c)(1)(A)(i) of the Securities Act of 1933.
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