Proposal to continue Long Term Variable Remuneration Program


·         Provides an investment opportunity for all of Ericsson's employees

·         Part of Ericsson's remuneration strategy to retain key competence

·         Drives earnings and provides competitive remuneration for senior
management

Ericsson's (NASDAQ: ERIC) Long Term Variable Remuneration Program, which first
started in 2004, is an integral part of the company's remuneration strategy. The
Board of Directors has decided to propose that the Annual General Meeting on
April 13, 2010, resolves on a continued Long Term Variable Remuneration Program
2010 (LTV 2010) which, compared to the previous programs, contains minor changes
for the CEO's participation and the performance target period for the executive
plan. The program comprises in total 23.5 million B-shares.

The Program is divided into three plans: (1) a Stock Purchase Plan embracing all
employees, where employees receive one Ericsson share for each share invested in
under the plan, (2) a plan for up to ten percent of employees, selected as key
contributors to receive a second matching share, and (3) a plan embracing the
CEO and other senior managers, up to 0.5 percent of employees who at a maximum
can earn a further four, six or in the case of the CEO, nine (previous plans:
eight) matching shares in addition to the ordinary matching share under the
Stock Purchase Plan, provided that certain financial goals are met.

Matching under the program requires employees to invest up to 7.5 percent of
gross fixed salary in Ericsson shares. It is proposed that the CEO will be able
to invest up to 10 percent of the gross fixed salary and the short term variable
remuneration (previous plans: up to 9 percent of the gross fixed salary). The
participants must also retain the shares and remain in employment at the time of
matching, three years after investment.

The adjusted CEO participation and performance matching opportunity is a
consequence of the Board's decision to change the composition of the different
remuneration elements in the CEO's total remuneration package to shift the
emphasis from fixed to variable and from short-term to long-term, as well as
helping to build a significant long term holding in Ericsson shares.

For transparency and simplicity reasons, it is also proposed that the three year
performance target period for the executive plan is adjusted to financial years
instead of, as for previous plans, measuring years from the third quarter to the
second quarter.

Financing of the LTV 2010

The proposal gives the shareholders the opportunity to vote for each of the
respective plans, including financing. The Board of Directors has considered
different financing methods for transfer of the shares to employees under the
LTV 2010, such as transfer of treasury stock and an equity swap agree­ment with
a third party.

The Board of Directors considers the transfer of treasury stock as the most cost
efficient and flexible method to transfer shares under the LTV 2010 and has
therefore decided to propose that the Annual General Meeting resolve as follows.

Transfer of treasury stock: No more than 19.4 million B-shares shall be
transferred to employees covered by the terms of the three plans under the LTV
2010. The company shall also have the right, before the Annual General Meeting
in 2011, to transfer no more than 4.1 million B-shares in the Company on an
exchange to cover certain expenses, mainly social security payments.

Dilution and costs

The Company has approximately 3.3 billion shares in issue. As per December
31, 2009, the Company held 79 million shares in treasury. The 23.5 million
shares required to implement the LTV 2010 correspond to approximately 0.74
percent of the total number of outstanding shares.

The total effect on the income statement of the LTV 2010, is estimated to range
between SEK 919 million and SEK 1 611 million unevenly distributed over the
years 2010-2014. The costs can be com­pared with Ericsson's total remuneration
costs 2010, including social security fees, amounting to SEK 55 billion.

The complete proposal of the Board of Directors will be available on Ericsson's
website, www.ericsson.com, as from the publication of the Notice of the Annual
General Meeting.

The Ericsson Annual Report for 2009 is available as of March 8, 2010, on
http://www.ericsson.com/ericsson/investors/financial_reports/2009/annual-report.
shtml

Notes to editors:

Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room <http://www.ericsson.com/broadcast_room>

Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX
NASDAQ, Stockholm and NASDAQ New York.



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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com <mailto:media.relations@ericsson.com>

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com <mailto:investor.relations@ericsson.com>


Ericsson discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication on March 8, 2010 at 08.20 CET.





[HUG#1391519]


Attachments

LTV March 8 2010.pdf