CHICAGO, March 10, 2010 (GLOBE NEWSWIRE) -- Dotomi, Inc. (www.dotomi.com), the leader in Personalized Media that's more relevant for consumers and more efficient for advertisers, today announced its significant growth milestones experienced in 2009 — including a 310% growth in unique consumers reached, a 40% percent upswing in staff and a client base expansion of 65% percent. In 2009 Dotomi validated that it created over half a billion dollars in incremental revenue for its consumer retail, catalog, financial services and personal services clients.
"We celebrate these achievements not only for our company, but also for the rapidly emerging category of Personalized Media," said John Giuliani, Chairman and CEO of Dotomi. "Dotomi's success is clear evidence that display advertising is changing, driven by leading brands that have adopted true one-to-one marketing strategies from Dotomi, and brings legitimacy to what we consider the future of all advertising. This is good news for the personalized media industry and great news for brand advertisers and the more empowered consumer who benefits from far more relevant advertising."
Unlike behavioral targeting that only markets to segments, Dotomi's Personalized Media approach uses algorithms and machine-learning to market dynamically at the individual level. Decisions for creative, media, offer and context are made at the consumer level to improve relevancy and increase conversion. In 2009, Dotomi invested and launched over a dozen major initiatives in areas such as workflow automation, audience measurement, creative testing, consumer permission, media efficiency and new campaign types – all advancing this new field of Personalized Media.
"The proof can be seen in the results we create for the country's largest marketers," says Scott VandeVelde, Dotomi's Chief Revenue Officer. "We've signed more than 30 of Internet Retailer's Top 100 of 2009* and they have validated how a personal approach to marketing can profitably increase website sales, and drive consumers to purchase in-store."
In May of 2009, Dotomi selected Chicago as its headquarters and moved into 23,000 square feet of space conveniently located across from the Oglivy train station in the River West neighborhood of Chicago. Shortly after moving into its new location, the company hired multiple sales and engineering executives from such respected companies as Yahoo!, Omniture, comScore, Catalina Marketing, OpenX and Imagitas. With dozens of newly created positions in technology, marketing, sales and creative services among others, the Company is continuing to hire to support its leading brand customers and overall growth.
About Dotomi
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. For more information on Dotomi, visit www.dotomi.com.
* The Internet Retailer Top 100 is a comprehensive analysis of America's largest e-retailers based on annual sales on the web.