SAN DIEGO, March 15, 2010 (GLOBE NEWSWIRE) -- The League of American Communications Professionals (LACP) has named Engage! Creative Group, the marketing communications arm of American Specialty Health Incorporated (ASH) and its wellness subsidiary Healthyroads, the best Ad/Creative/MarCom team in its 2009 Impact Awards, a worldwide strategic communications competition.
Engage! promotes the wide range of wellness solutions that Healthyroads offers to health plan and employer group clients nationwide. LACP honored Engage! for the group's key 2009 achievements, including:
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Creating the award-winning, proprietary "How to Build a Fit Company®" Employer Guide: This catalog features more than 1,200 posters, fliers, tent cards, articles, letters, email blasts, etc. that employers may order from Healthyroads to promote the program and create a culture of health in the workplace.
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Producing the first ever Healthyroads Fit Company Award® to recognize clients that have been successful in providing superior worksite wellness programs: 11 companies were recognized in 2009.
- Promoting a broad new range of programs to Healthyroads and ASH staff, demonstrating the company's commitment to the health and well-being of its employees: Throughout the year, Engage! promotes unique health improvement challenges with fun prizes to get employees excited about participating. Challenges include a holiday weight maintenance challenge, a Polar heart rate monitor challenge, and a fruit and veggie challenge. These also provide Healthyroads' Health Management Strategies department the opportunity to try out a number of different activities internally before rolling them out to its clients.
"This year's entry proves to be remarkable in light of tremendous competition," said Christine Kennedy, LACP managing director. "More than 100 entries were received for the 2009 Impact Awards, comprising the best in communications from eight countries."
The competition was judged by a field of communications professionals affiliated with LACP. Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise. To see a complete list of winners or to learn more about the winning submissions, visit www.lacp.com/2009impact.
About LACP
LACP was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. As part of this goal, LACP hosts a free monthly newsletter distributed via e-mail and quarterly competitions that target various disciplines within the communications field. More than 30,000 subscribers have received the monthly newsletter, which shares best practices; provides tools, tips, and resources to professionals; and hosts various forums to discuss industry trends and challenges. The quarterly competitions routinely include hundreds of entries from some of the most recognized organizations throughout the world. Visit LACP on the Web at www.lacp.com.
About American Specialty Health and Healthyroads
American Specialty Health Incorporated (ASH) is a national health and wellness company that provides prevention and wellness services, specialty network management programs, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 700 employees and covers over 15.6 million members.
Healthyroads, Inc. is the prevention and wellness services subsidiary of ASH. Healthyroads offers a wide range of wellness solutions—including award-winning telephone-based coaching programs for a broad range of lifestyle areas, incentive management programs, competitive challenges, worksite programs and its integrated Web portal, Healthyroads.com.
For more information about ASH health and wellness programs, visit www.ASHCompanies.com or call 800.848.3555.