Alma Media Corporation Stock Exchange Announcement March 17, 2010 14.45 TRADING OF ALMA MEDIA CORPORATION'S 2006C OPTIONS BEGINS Trading of the 2006C options issued by Alma Media Corporation in 2008 will begin on the NASDAQ OMX Helsinki Oy. The first trading date will be April 1, 2010. Each 2006C option entitles to the subscription of one (1) Alma Media Corporation share (ALN1V) starting on April 1, 2009. The subscription price is EUR 8.36 per share at the beginning of the subscription period. The original number of 2006C options was 520,000, with 50,000 returned to the company. At the moment, the total number of options is 470,000. The subscription time for the 2006C options is from April 1, 2010 to April 30, 2012. The subscription place for the 2006C options is Nordea Pankki Suomi Oyj (Nordea Bank Finland Plc). Basic information on the 2006C option of Alma Media Corporation: Trading code: ALN1VEW306 ISIN code: FI0009630057 Lot size: 1 Exchange ratio: 1 (ALN1VEW306): 1 (ALN1V) According to the current schedule, the increases of equity based on the share subscriptions are planned to take place as follows in 2010: +---------------------+--------------------+ |Subscription deadline|Trade register entry| +---------------------+--------------------+ |April 16 |April 29 | +---------------------+--------------------+ |July 16 |August 5 | +---------------------+--------------------+ |October 15 |October 29 | +---------------------+--------------------+ |December 13 |December 27 | +---------------------+--------------------+ Up-to-date schedule can be found at www.almamedia.fi/option_programmes. Alma Media reserves the right to change any of the Trade Register entry dates indicated above, if necessary. Also, Alma Media does not assume any liability for non-registrations occurring on any of the above-mentioned dates. The shares subscribed with the options entitle holders to dividends after the shares have been registered. The terms and conditions of the stock option programme 2006 can be reviewed at www.almamedia.fi/option_programmes. For further information, please contact: Mikko Korttila, General Counsel, Alma Media Corporation, tel. +358 10 665 2201. ALMA MEDIA CORPORATION Rauno Heinonen Vice President, Corporate Communications and IR DISTRIBUTION: NASDAQ OMX Helsinki Oy Principal media Alma Media in brief Alma Media is a profitable and internationally expanding company with a focus on the future of newspapers and online services. Its best known products are the Aamulehti, Iltalehti, Kauppalehti and Etuovi.com. Alma Media's net sales in 2009 totaled MEUR 307.8 with an operating margin of 13.5 per cent. The company's share (ALN1V) is listed in the NASDAQ OMX Helsinki Exchange. Read more at www.almamedia.fi [HUG#1394912]
Trading of Alma Media Corporation's 2006C options begins
| Source: Alma Media