TORONTO, March 17, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF) ("Element 21"), the leader in applications of high tech materials in the sports industry, announced today that its Carrot Stix™ fishing rod will be sold in Dick's Sporting Goods Stores from Florida to Maine starting March 29. Carrot Stix technology incorporates the first nano-bio-fiber technology (from carrots) with the lightest and strongest of metal components (Scandium).
With over 50,000 Carrot Stix rods sold in the past 18 months, the Carrot Stix is the best-selling product in its price category. At the industry's benchmark ICast Show, the Carrot Stix won three first place awards for its revolutionary rods including "Best of Show," "Best Freshwater Rods" and "Best Saltwater Rods."
Commenting on the new distribution agreement with Dick's Sporting Goods, CEO Dr. Nataliya Hearn said, "In just two short years we have gone from an unknown brand to one of the most sought-after fishing rods in the world. Partnering with Dick's Sporting Goods, a pre-eminent retailer, will only enhance our position in this fast-growing sports category."
About Dick's Sporting Goods
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company currently operates 419 Dick's Sporting Goods stores in 40 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states, e-commerce websites and catalog operations.
About Element 21
Element 21 (www.e21sports.com) is a leader in the application of high tech materials in the sports industry including advanced Scandium Alloy golf products, bio-fiber fishing equipment and Zeroloft Aerogel insulation for apparel and footwear. New materials applications developed by Element 21 are incorporated by manufacturers and OEMs into their product lines including Element 21 Sports' own line of Scandium Sc™ golf and Carrot Stix™ fishing equipment (www.carrotstix.com).
Element 21 has developed proprietary Scandium Alloys, bio-fiber composites and Zeroloft insulation manufacturing paths and product engineering for various sports, apparel and footwear applications. Element 21 secured international recognition by winning several top honors at shows, and recording wins for professional athletes using equipment manufactured by Element 21 or incorporating Element 21 materials.
Forward-Looking Statements
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