FREDERICK, Md., March 23, 2010 (GLOBE NEWSWIRE) -- BioElectronics Corp. (Pink Sheets:BIEL), the maker of inexpensive, disposable drug-free anti-inflammatory devices, today announced the signing of a distribution agreement with YesDTC Holdings, Inc. (OTCBB:YESD) for the Japanese market for the Company's AllayTM Menstrual Pain Therapy Patch. The Allay patch is a new drug-free product that effectively treats the pain and discomfort often associated with menstruation. The Allay patch has a soft, hypoallergenic and biodegradable cover that tucks comfortably and discreetly into clothing and features a wafer-thin microchip that pulses gentle, therapeutic energy waves to reduce inflammation and alleviate painful menstrual cramping.
Under the terms of the arrangement, YesDTC will hold full television, direct-to-consumer and retail distribution rights to consumers within the Japanese market. YesDTC plans to initially launch distribution through direct response television advertising and is currently formulating plans for retail launch.
"We are very excited about our distribution agreement with YesDTC. They have assembled a very strong team of marketers that are experienced in selling to consumers through direct response television and other retailing opportunities," commented Andrew Whelan, CEO of BioElectronics. "I believe this is a good time to market our Allay Menstrual Pain Therapy Patch product with the growing concern about the potential adverse side effects of over-the-counter pain relief drugs. The Allaypatch is completely safe and drug free and has been shown to be very effective. A recently completed study of women using the Allaypatch during their menstrual cycle resulted in over 77% achieving a meaningful reduction or elimination of pain," added Whelan.
About BioElectronics Corporation
BioElectronics Corporation is the maker of ActiPatch® Therapy, RecoveryRx(TM) Devices, HealFast(TM) Therapy (www.healfasttherapy.com) and the Allay(TM) family of inexpensive, disposable drug-free anti-inflammatory devices. For more information please see http://www.BioElectronicsCorp.com.
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About YesDTC Holding, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this marketplace. YesDTC combines both creative talents and financial acumen to create a total package for direct-to-consumer marketing programs. We have formed a strategic partnership with Schulberg Media Works (SMW), a pioneering firm in the direct-to-consumer space. SMW's track record is impressive, with nearly $1.0 billion in revenues and a strong track record of industry awards. SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.
Forward-Looking Statements
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