Notice to convene annual general meeting


Notice to convene annual general meeting

The shareholders in Pricer AB (publ) are hereby invited to attend the Annual
General Meeting at 3:00 p.m. on 23 April 2010 at Scandic Infra City, Kanalvägen
10, in Upplands Väsby. 

Notification of attendance

Shareholders who wish to participate in the Annual General Meeting (AGM)
 
must	be recorded in their own names in the register of shareholders maintained
by Euroclear Sweden AB no later than Saturday, 17 April 2010, and

must	notify the Company of their intention to participate in the AGM no later
than 4:00 p.m. on Monday, 19 April 2010, by mail to Pricer AB (publ),
Bergkällavägen 20-22, SE-192 79 Sollentuna, by telephone to +46 (0)8-505 582 00,
by fax to +46 (0)8-505 582 01 or by e-mail to info@pricer.com. The notification
should include name, address, telephone number, personal or corporate identity
number and registered holding. 

To be entitled to participate in the AGM, shareholders whose shares are
registered in the name of a trustee must temporarily re-register the shares in
their own names. Such re-registration should be requested from the trustee well
in advance of 17 April 2010.

Where appropriate, proof of authorisation such as a form of proxy or certificate
of registration should be sent to the Company prior to the AGM.

Agenda

1.	Opening of the AGM.

2.	Election of a Chairman of the AGM.

3.	Preparation and approval of the voting list.

4.	Approval of the agenda.

5.	Election of one or two persons to check and sign the minutes.

6.	Determination as to whether the AGM has been duly convened.

7.	Address by the President of Pricer AB.

8.	Presentation of the annual report and the audit report as well as the
consolidated 
financial statements and the audit report for the Group.

9.	Resolutions regarding
a) adoption of the profit and loss account and balance sheet as well as the
consolidated
profit and loss account and consolidated balance sheet,
b) allocation of the Company's profit or loss according to the adopted balance
sheet,
c) discharge from liability of the members of the Board of Directors and the
President.

10.	Determination of fees to be paid to the Board of Directors and Auditors.

11.	Election of the Board of Directors.

12.	Principles for appointment of the Nomination Committee.

13.	Principles for remuneration to senior executives.

14.	Authorisation regarding the issuance of shares.

15.	Authorisation for the President to make formal changes in connection with
registration.

16.	Adjournment of the AGM

Proposals from the Nomination Committee:

Item 2: Gunnar Mattsson, an attorney from Advokatfirman Lindahl, is proposed as
Chairman of the Annual General Meeting.

Item 10: Board fees are proposed to be paid in a total amount of SEK 1,250,000,
of which SEK 450,000 to the Chairman and SEK 200,000 to each of the other
members. This is SEK 200,000 less than the previous year due to fewer board
members. No fees or remuneration are proposed for work on the Nomination
Committee or other Board committees. However, expenses incurred in the work of
the Nomination Committee are reimbursed by the company. It is proposed that fees
to the company's auditors be paid according to approved account.
 
Item 11: It is proposed that Mikael Bragd, Bo Kastensson, Peter Larsson and
Bernt Magnusson be re-elected. Daniel Furman has declined re-election. Peter
Larsson is proposed as Chairman of the Board.

Item 12: The Nomination Committee proposal is identical to that of the previous
year. The Nomination Committee proposes that the Board Chairman be authorised to
contact the
three largest shareholders in the Company and request that each of them appoint
one representative to serve on a Nomination Committee, together with the Board
Chairman, for the period until the appointment of a new Nomination Committee as
authorised by the next AGM. Furthermore, the Nomination Committee shall include
one representative for the smaller shareholders who has an independent status in
relation to the Company and its major shareholders. If any of the three largest
shareholders refrains from appointing a representative, the shareholder next in
order of voting power shall have the right to appoint a representative. The
names of the members of the Nomination Committee shall be published at the
latest six months before the AGM. The three largest shareholders shall be
determined on the basis of the known number of votes immediately prior to the
date of publication.

If needed, the Board shall be able to convene the previous Nominating Committee
before a new Nominating Committee has been formed according to the principles
stated above.

If, during the term of office of the Nomination Committee, one or several of the
shareholders that have appointed members to the Nomination Committee are no
longer among the three largest shareholders in terms of voting power, the
members appointed by these shareholders shall vacate their seats on the
committee and the shareholder(s) that are currently among the three largest
holders of votes shall have the right to appoint representatives. However, no
changes shall be made in the composition of the Nomination Committee unless
there is special reason to do so, if only marginal changes in voting power have
taken place or if the change occurs less than 2 months before the AGM. A
shareholder that has appointed a representative to the Nomination Committee has
the right to remove such member and appoint a new member in his or her place. If
a member leaves the
Nomination Committee before its work is completed, the shareholder that has
appointed the member shall have the right to appoint a replacement. Changes in
the composition of the Nomination
Committee shall be published immediately on the Company's website.

The Nomination Committee shall prepare recommendations on the following matters
to be submitted to the 2011 AGM for decision: (a) election of the Board of
Directors, (b) election of the Board
Chairman, (c) the amount of fees to be paid to independent Board members and the
apportionment between the Chairman and other members of the Board, as well as
the amount of compensation for work on the committees, (d) proposal of fee to
Auditors (e) election of Chairman of the AGM and (f) principles for appointment
of the Nomination Committee

Proposals from the Board of Directors:

Item 9 b: The Board of Directors has decided not to propose any dividend.

Item 13: The Board of Directors proposes that AGM adopt the following
principles, being the same as the previous year, for remuneration to senior
executives. Senior executives include the President and CEO, the CFO and other
members of the Group's Executive Management.

Pricer shall offer a total remuneration package that is market-based with
respect to conditions in the country where each member of the Executive
Management resides and that enables the Company to recruit and retain qualified
senior executives. Remuneration to senior executives shall consist of basic
salary, a variable salary component, pension and other customary benefits.

Basic salary is determined individually and is based on each executive's role,
performance, results and responsibilities. The level of salary shall be
market-based and shall be reviewed annually. The variable salary component is
based on the attainment of financial targets and individually set goals.
The amount of variable salary shall not exceed the basic salary.

The pension benefits of senior executives shall be market-based and should be of
the defined-contribution type or comparable to a public pension plan.

In order to encourage senior executives to align their long-term objectives with
those of the
Company's shareholders, the Company shall be able to offer incentives in the
form of share-based instruments, in addition to salary, pension and other forms
of compensation.

The President has a notice period of 12 months in the event of termination of
employment on the part of the Company, and six months in the event of
termination of employment on the part of the President. The notice period for
other senior executives varies, but may in no case exceed 12 months. Senior
executives are not entitled to termination benefits. 

The Board of Directors shall have the right to deviate from the above guidelines
if the Board deems this to be motivated by special reasons in an individual
case.

Item 14: The Board of Directors proposes that AGM authorises the Board, in line
with what has been proposed and adopted in the previous year, on one of more
occasions during the period before the next AGM, to decide on the issuance of no
more than 50,000,000 new shares of class B. The Board shall have the right to
decide on the issuance of shares in exclusion of the shareholders' pre-emptive
rights, with or without non-cash consideration. This authorisation shall be
exercisable only in connection with the acquisition of companies, operations,
intangible rights or other assets.

Shares and votes

To Company has a total of 1,016,132,200 shares, of which 2,260,717 are of class
A and 1,013,871,483 are of class B, corresponding to a total of 1,025,175,068
votes.

Documents to the General Meeting

The Annual report and the audit report for 2009, the corporate governance report
and the resolutions of the Board and motions for resolutions regarding items
13-14 will be available on the Company's website no later than 9 April 2010. For
reasons of cost, these documents will be distributed only the shareholders who
request them and provide their postal address. 



_______________________________

Sollentuna, March 2010

Pricer AB (publ)
The Board of Directors

For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 09:00 hrs CET on
Friday March 26th, 2010.

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has about 5,400 installations in more than 40
countries with the largest ESL world market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com 

Attachments

03262059.pdf