Entraction signs agreement with Entraction


Stockholm, Sweden (30 March 2010). Today Entraction signed an agreement with
Betsson, one of Europe's leading gaming operators, to deliver poker software
and access to Entraction's global poker network. Betsson's more than 290 000
active players will soon be able to play poker in Entraction's network. Betsson
will offer Entraction's poker alongside its existing poker offer. 


”This strengthens Betsson's total offer in our important poker markets. The
agreement with Entraction is one of our measures to boost our position as a
leading poker operator in Europe”, says Magnus Silfverberg, CEO Betsson Malta
Ltd 

“We are of course pleased to have signed an agreement with Betsson and are
convinced that Betsson's players will enjoy Entraction's user friendly and
reliable poker network,” says Peter Åström, CEO, Entraction. 



For more information, please contact:
Pia Rosin, Corporate Communications Director, +46 70 753 22 46 
Peter Åström CEO, +46 8 564 884 60


About Entraction
Entraction is an international group within the digital gaming industry. 

Entraction Holding works with general issues relating to strategy and business
development, as well as the provision of financing and skills within the Group.
The company continuously evaluates 
business opportunities that can strengthen and develop the Group.

Entraction Solutions offers complete software systems for online gaming and
operates one of the largest open poker networks in the world. The company
offers partners software for poker, betting, casino and bingo, as well as
peripheral services, such as web design, gaming licenses, operation, payment
solutions, promotional tools and 24-hour end-user support. The poker network is
operated by subsidiaries in Malta that are licensed to market and conduct
proprietary gaming activities and to deliver gaming services to partners in the
poker network. 

Entraction Holding AB is listed on First North Premier and has approx. 7 500
shareholders. The company's Certified Advisor is Remium AB. Please, visit
www.entraction.com for more information. 

About Betsson
Betsson AB's operations involve investing in and managing companies which
provide online gaming services to end customers. Betsson AB owns Betsson Malta
which operates games through partnerships and towards end customers via
www.betsson.com, www.casinoeuro.com, and www.cherrycasino.com. Betsson Malta
offers poker, casino, card games, lottery, bingo and games. Customers are
primarily from the Nordic region and the rest of Europe. Betsson AB is listed
on OMX Nasdaq Nordic Mid Cap list, (BETS).

Attachments

betsson_eng.pdf