MTG: VIASAT TO LAUNCH NEW PAY-TV CHANNEL IN 25 COUNTRIES ACROSS CENTRAL AND EASTERN EUROPE

MTG: VIASAT TO LAUNCH NEW PAY-TV CHANNEL IN 25 COUNTRIES ACROSS CENTRAL AND
EASTERN EUROPE

Modern Times Group MTG AB (publ.) (‘MTG' or ‘the Group'), the international
entertainment broadcasting group, today announced that Viasat Broadcasting will
launch new channel Viasat Nature East on 3 May 2010. The new channel is an
international version of its Nordic Viasat Nature pay-TV channel and will reach
25 countries in Central & Eastern Europe. The Group's Emerging Markets wholesale
pay-TV business had over 40 million subscriptions at the end of 2009.

A Nordic version of the channel has been available to viewers since 1998, and
has been broadcast under the Viasat Nature brand in Sweden, Norway, Denmark and
Finland since 2002. 

Viasat Nature East will be broadcast on Viasat's own satellite TV platforms in
Estonia, Latvia, Lithuania, and Ukraine from launch. The channel will also be
made available on Raduga TV, the Russian satellite TV operator. MTG acquired 50%
of Raduga TV in February 2010. In addition, Viasat Nature will be made available
to third-party operators in the 25 Central & Eastern European countries which
currently are covered by the Group's Emerging Markets wholesale pay-TV channel
business.  

The channel will broadcast award-winning nature, animal and wildlife-focused
content, and will feature acquired programmes from a broad range of providers
including BBC, ITV Global, ORF and TWI. Viasat Broadcasting's pay-TV channel
business in Central & Eastern Europe currently comprises the TV1000 East, TV1000
Poland, TV1000 Balkan, TV1000 Russian Kino, TV1000 Action East, Viasat Sport
East, Viasat History and Viasat Explorer channels. The Group also makes the
TV1000 Premium, Viasat Sport Baltic, Viasat Golf and Viasat Hockey channels
available in the Baltic region. 

Hans-Holger Albrecht, President & CEO of MTG, commented: “The launch of Viasat
Nature East highlights the strength of our business model, which allows us to
export successful Nordic concepts to a broad range of platforms and channels in
the Emerging Markets. The launch of Viasat Nature East will be our most
extensive launch to date in terms of geographies, and we look forward to
expanding the offering to our viewers even further.” 


***

For further information, please visit www.mtg.se or contact:

Hans-Holger Albrecht, President & CEO
Tel:       		+46 (0) 8 562 000 50
 
Investor & Analyst Enquiries:
Matthew Hooper
Tel:	+44 (0) 7768 440 414
Email:   investor.relations@mtg.se 
                                                                                
   
Media Enquiries:
Bert Willborg		+44 (0) 791 2280 850
Email:   		bert.willborg@mtg.se   	


Modern Times Group is a leading international entertainment broadcasting group
with the largest geographical broadcast footprint in Europe. MTG's Viasat
Broadcasting is the leading free-TV and pay-TV operator in Scandinavia and the
Baltics, and has broadcasting operations in Bulgaria, Czech Republic, Hungary,
Slovenia, Russia, Ukraine and Ghana. Viasat's free-TV and pay-TV channels and
pay-TV platforms attract a total of 125 million viewers in 31 countries. MTG is
also the major shareholder in Russia's largest independent television
broadcaster (CTC Media - Nasdaq: CTCM), and the number one commercial radio
operator and internet retailer of entertainment products in the Nordic region.

Modern Times Group MTG AB class A and B shares are listed on Nasdaq OMX
Stockholm's Large Cap market (‘MTGA' and ‘MTGB'). 

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Markets Act. This information was
released for publication at 8.00 CET on 31 March 2010.