· Marita Hellberg, current head of corporate HR, takes on HR in China and North East Asia · Effective as of July 1(st) Marita Hellberg, currently Senior Vice President and Head of Human Resources for the Ericsson (NASDAQ:ERIC) Group, has been appointed to take over as Head of Human Resources of Ericsson's new region China and North East Asia. "This is a great and exciting challenge for me. China and North East Asia are today among the fastest growing and most sophisticated telecommunications markets in the world," says Marita Hellberg. "Ericsson's new regional set-up aims to drive flexibility, speed and innovation in our organization, but it will also require a strong focus from the human resources and cultural perspective." Marita Hellberg joined Ericsson in 1978 and before becoming Head of corporate Human Resources she held various positions in that area in different parts of the organization. Hellberg was born in Djurö, Sweden, in 1955 and graduated in social studies from the University of Stockholm. The search for Marita Hellberg's replacement has started; a new Head of HR will be announced separately. Notes to editors: Photos of Marita Hellberg: www.ericsson.com/ericsson/press/photos/marita_hellberg.shtml <http://www.ericsson.com/ericsson/press/photos/marita_hellberg.shtml> Profile and video of Marita Hellberg: www.ericsson.com/ericsson/corpinfo/management/marita_hellberg.shtml <http://www.ericsson.com/ericsson/corpinfo/management/marita_hellberg.shtml> Press release new organization: www.ericsson.com/thecompany/press/releases/2010/02/1381506 <http://www.ericsson.com/thecompany/press/releases/2010/02/1381506> Ericsson's Executive Leadership Team http://www.ericsson.com/ericsson/corpinfo/management/index.shtml Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices. Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York www.ericsson.com <http://www.ericsson.com/> www.twitter.com/ericssonpress <http://www.twitter.com/ericssonpress> www.facebook.com/technologyforgood <http://www.facebook.com/technologyforgood> www.youtube.com/ericssonpress <http://www.youtube.com/ericssonpress> FOR FURTHER INFORMATION, PLEASE CONTACT Ericsson Corporate Public & Media Relations Phone: +46 10 719 69 92 E-mail:media.relations@ericsson.com <mailto:media.relations@ericsson.com> Ericsson Investor Relations Phone: +46 10 719 00 00 E-mail:investor.relations@ericsson.com <mailto:investor.relations@ericsson.com> Ericsson discloses the information provided herein pursuant to the Securities Markets Act and/or the Financial Instruments Trading Act. The information was submitted for publication on March 31 at 8.15am CET. [HUG#1399563]