DETROIT, April 2, 2010 (GLOBE NEWSWIRE) -- Gomez, the Web performance division of Compuware Corporation (Nasdaq:CPWR), today announced that it would host a Target Marketing Group webinar with Eric Peterson, author of "Web Analytics Demystified." This webinar debunks the five most common myths about web analytics and details how marketers can combine Web analytics and Web performance measurements to increase revenue, improve customer experience, and drive loyalty.
| When: | Thursday, April 8, 2010 at 2 p.m. ET | ||||||
|
What: |
A poor Web experience will negatively impact your business, and the performance of your Website plays a key role in user experience. Web performance measurements complement Web analytics by showing the relationship between your Website performance and your users' behavior. | ||||||
| The webinar will discuss ways to narrow the gap between "having Web analytics and web performance data" and analyzing that information to create incremental business value. It will focus on: | |||||||
| -- the top five myths and truths about Web analytics for marketers; and | |||||||
| -- how to combine Web analytics and Web performance measurements to help increase revenue, improve customer experience and drive customer loyalty. | |||||||
|
Presenters: |
Eric Peterson, author and Senior Partner at the digital measurement consulting group Web Analytics Demystified, and Matt Poepsel, Vice President, Performance Strategies, Gomez division | ||||||
| Moderator: | Melissa Campanelli, Editor in chief, eM+C | ||||||
| Who Should Attend: | Web marketers and e-commerce professionals | ||||||
| Register: | http://bit.ly/9YIH42 | ||||||
Gomez, the Web performance division of Compuware, provides the industry's leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the "outside-in" – across all users, browsers, devices, and geographies – using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited US Web sites – use Gomez solutions to increase revenue, build brand loyalty, and decrease costs.
Follow us on Twitter at: http://twitter.com/Gomez_Inc and http://twitter.com/compuware.
Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
The Compuware logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5950