MAXDORF, Germany, April 7, 2010 (GLOBE NEWSWIRE) -- AddressDoctor, the leading provider of international address verification and cleansing solutions, today announced that AddressDoctor's new software library is able to validate and correct mailing lists according to the stringent specifications outlined by Canada Post. The certified software ensures customers the completeness, consistency, and validity of Canadian addresses and confirms that they meet the requirements of Canada Post and therefore qualify for postage discounts.
"With Canada Post certification, AddressDoctor continues to enhance its new Software Library which is able to validate addresses from over 240 countries and territories. Customers like direct marketing agencies or online shops benefit from accurate addresses which culminates in more efficient and timely mail delivery," says Sven Schreiber, Managing Director. "Our software compares each address with a worldwide postal reference database. In Canada for example, there are over 7,000 localities with more than 300,000 streets. AddressDoctor covers 98% of all Canadian streets and buildings. Monthly database updates ensure that AddressDoctor is always current."
The Software Evaluation and Recognition Program (SERP) requires validation software to properly categorize addresses as valid or invalid in 99% of the cases. Address Correction software must accurately correct at least 90% of 'correctable' records with 99% accuracy, and must reject at least 99% of 'non-correctable' records without attempting correction. Meeting all these address data cleansing and validation criteria,AddressDoctor's certified Software Library allows customers to:
- Qualify for postage discounts thanks to valid addresses
- Reduce costs caused by inaccurate addresses and non-deliverable mail
- Improve effectiveness of direct marketing activities
- Strengthen customer retention with timely and accurate correspondence
About AddressDoctor:
AddressDoctor is the leading provider of solutions for lookup and cleansing of international postal data, with more than 10 years experience. In June 2009, the company was acquired by Informatica Corporation (Nasdaq:INFA), the world's number one independent provider of data integration software. AddressDoctor cleanses data from over 240 countries and territories, using advanced algorithms and country-specific local knowledge. Many customers worldwide already use AddressDoctor to enhance their data quality, including companies such as 1&1 Internet AG, Kempinski Hotels and MRM Worldwide. AddressDoctor is headquartered in Maxdorf, Germany.
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