NASDAQ OMX to Launch Nordic Fund Market


Stockholm, April 14, 2010 - NASDAQ OMX announces that it will launch a new      
Nordic fund market aimed at investment fund distributors. The Nordic Fund Market
(NFM) intends to provide an electronic alternative to manage the transactions   
between fund distributors and fund management companies. Today these            
transactions are predominately handled manually via fax. NFM will launch in     
Sweden at the end of April this year with the goal to eventually roll out the   
offering in all Nordic countries.                                               

Erik Thedéen, President at NASDAQ OMX Stockholm said, “As the number of fund    
transactions continues to grow there should also be an infrastructure in place  
that can accommodate this increase in demand. Through NFM we are offering an    
electronic platform that will raise the general security in the system and      
enable efficiency and transparency advantages that will benefit the entire fund 
industry.”                                                                      

The Swedish fund market has experienced significant growth during the last      
decades, with over 1.600 billion SEK in AUM (Assets Under Management) in 2009   
and more than 4000 funds registered. Funds from Fidelity International, one of  
the world's leading fund companies, will be available on the new platform from  
start.                                                                          

Asgeir Thordarson, Head of Fidelity's business in the Nordic Region commented,  
“We believe that initiatives to automate fund transactions are positive for the 
whole industry and that these efficiency gains will benefit all parties,        
including the end investor.”                                                    

The NFM platform is built upon new standards such as ISO 20022 and adapted to   
EFAMA's (European Fund and Asset Management Association) FPP (Fund Processing   
Passport) standard. The usage of standards enables effective connectivity       
between the fund distributors' back-office system with the NFM order management 
system and the fund companies' central registry system. By doing this NFM is    
able to increase efficiency in the electronic validation process and decrease   
the marginal cost of each transaction.                                          

OMX Broker Services AB has from the Swedish FSA (Finansinspektionen) received   
the necessary authorization to operate the NFM.                                 


About NASDAQ OMX                                                                
The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers 
trading, exchange technology and public company services across six continents, 
with approximately 3,700 listed companies. NASDAQ OMX offers multiple capital   
raising solutions to companies around the globe, including its U.S. listings    
market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the   
U.S. 144A sector. The company offers trading across multiple asset classes      
including equities, derivatives, debt, commodities, structured products and     
exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 
exchanges, clearing organizations and central securities depositories in more   
than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal        
entities but describe the common offering from NASDAQ OMX exchanges in Helsinki,
Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information
about NASDAQ OMX, visit http://www.nasdaqomx.com. *Please follow NASDAQ OMX on  
Facebook (http://www.facebook.com/pages/NASDAQ-OMX/108167527653) and Twitter    
(http://www.twitter.com/nasdaqomx).                                             

Cautionary Note Regarding Forward-Looking Statements                            
The matters described herein contain forward-looking statements that are made   
under the Safe Harbor provisions of the Private Securities Litigation Reform Act
of 1995. These statements include, but are not limited to, statements about     
NASDAQ OMX's products and offerings. We caution that these statements are not   
guarantees of future performance. Actual results may differ materially from     
those expressed or implied in the forward-looking statements. Forward-looking   
statements involve a number of risks, uncertainties or other factors beyond     
NASDAQ OMX's control. These factors include, but are not limited to factors     
detailed in NASDAQ OMX's annual report on Form 10-K, and periodic reports filed 
with the U.S. Securities and Exchange Commission. We undertake no obligation to 
release any revisions to any forward-looking statements. There can be no        
assurance that the FSA will give the NASDAQ OMX applicant the authorization and 
permissions which it seeks.                                                     

- # -          
                                                                 
Media Contacts:                                                                 
NASDAQ OMX			
                                                                 
Anna Rasin	                                                                  
+46 8 405 6612	                                                             
anna.rasin@nasdaqomx.com                                                        

Carl Norell	                                                                
+46 8 405 66 39		                                                            
carl.norell@nasdaqomx.com

Attachments

nfm_eng_final.pdf