WINTER PARK, Fla., April 19, 2010 (GLOBE NEWSWIRE) -- Identity Theft News: Guard Dog, Inc. (Pink Sheets:GRDO). Guard Dog ID announces finalization of all pertinent agreements necessary to usher in the integration phase of milestone enhancements to the Company's existing identity theft protection services. With an anticipated launch by early June 2010 for all upgrades, consumers will soon garner much greater benefits from Guard Dog ID services. In conjunction with these product enhancements, national marketing and educational programs will be increased to build benefit awareness and recognition.
"We are excited by this opportunity to increase our exposure in the market and build the Company's reputation as a premier provider of identity theft protection services," stated James Watson, President and CEO of Guard Dog ID. "We look forward to protecting our customers with an enhanced level of value and service beyond that currently offered by any other single provider," Watson continued.
Guard Dog ID's current products will be completely upgraded by building on core services -- offering greater value over and above competitors -- and providing even greater peace-of-mind to customers. Many significant achievements will be accomplished with the introduction of these product enhancements, including benefits to customers knowing they will be pro-actively protected.
Feature enhancements begin by outlining the core purpose as an ID protection company: educating consumers, identity theft prevention, and identity restoration. Increased educational resources via user-friendly online guides and tutorials will provide in-depth information on shielding an individual and their families from the threat of identity theft. While education functions hand-in-hand with prevention, often education alone cannot prevent identity theft.
To overcome many risk factors, Guard Dog ID's enhanced product line will allow customers the ability to access on-demand credit related information -- such as single and tri-bureau credit reports -- including scores on a customized basis. Customers will additionally benefit from advanced non-credit monitoring including Quick cash or Pay Day loans, National Change of Address, sex offenders reports, court records, as well as social security trace, and consistent scanning of online identity theft rings for stolen identification information. Members will be able to access instant and customizable alerts for all of the increased benefits within the upgraded dashboard.
Guard Dog ID's prime mission is to facilitate the prevention of identity theft incidents. In the event of an identity compromise, full restoration service will promptly be provided. The newly enhanced restoration offering provides each member with a $1,000,000 insurance policy and greater assistance by restoration representatives to clear their name and identity while helping prevent any future occurrences.
Over the past few weeks, the Guard Dog ID information technology team has been developing and implementing new infrastructure upgrades in order to prepare for this enhanced product line. These upgrades focus on furthering the Company's reach to enterprises and educational markets by offering even greater security enhancements to be offered upon release of this enhanced product line. These features, required to enter agreements with corporations and universities, include identity validation during enrollment, storage of all private customer data in an SAS70 Type II audited facility, and unique segregated accounts for individuals. This ensures only the specific end-user has access to their credit information, regardless of whether their account is a family account, corporate-sponsored, or student account. In addition to the upgraded infrastructure, Guard Dog ID's creative and marketing department has been preparing new user-friendly visitor and member interfaces. Included are upgrades to the enrollment forms, user control panel, product tours, illustrations, and detailed explanation of procedures. These efforts serve to increase audience reach to users who would otherwise not understand the benefits of such protection services offered.
Due to a greater value over competitors, Guard Dog ID is postured to become a prime choice for corporate, government, and educational clients wishing to offer identity protection services to their employees and students. Guard Dog ID's upgraded infrastructure and product line, with its enhanced service value and greater security of data, supports the finalization of corporate agreements. It also offers Guard Dog ID major leverage in marketing services against market competitors, bringing further opportunity in the enterprise arena.
Guard Dog ID has been diligently researching market data, creating partnerships, and enhancing its product lineup and infrastructure to greatly increase the competitive industry advantage. As Guard Dog ID finalizes the integration of its enhanced service plans, further details will be released.
Guard Dog ID provides an identity theft preventative platform to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remediate identity breaches.
Guard Dog Inc. is a publicly traded company which trades under the ticker symbol GRDO.PK. All current and potential shareholders are further encouraged to visit our Investor Relations Page for more details regarding the Company and features in this announcement.
The Guard Dog Inc logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7352.
This press release contains statements that are "forward-looking," and involve a number of risks and uncertainties. Statements that are not historical facts are considered forward-looking statements, and are subject to Safe Harbor provisions as defined in the United States Private Securities Litigation Reform Act of 1995. Company results and performance may be materially different from future results, strategies, plans or goals expressed or implied by any forward looking statements made herein. The Company disclaims any obligation to update or revise any forward-looking statements.