SUNNYVALE, CA--(Marketwire - April 20, 2010) -  Lixto Software today announced its arrival in the U.S. market and introduced its new Price Intelligence Suite of solutions delivering real-time competitive price advantage for consumer products and the travel and transport industries.

The rise in consumer online purchasing has increased the need for solutions that provide visibility into external market data to help companies maintain a view of real-time market prices. For example, a hotel chain that can track room rates offered by its various online resellers, including any bundled offerings such as free breakfast or parking, can dynamically adjust room pricing based on competitive and market conditions to maximize revenue. Lixto's SaaS solutions provide companies with online pricing analysis to address these issues and help them gather real-time price intelligence from online channels to positively impact the bottom line.

"As price management and optimization solutions become mission critical for conducting profitable business, offering up to date, accurate competitive information is a necessary prerequisite," said Noha Tohamy, vice president and head of research for Gartner.

Lixto Price Intelligence Suite
The Lixto Price Intelligence Suite, an enterprise class reporting and analysis framework, provides companies with real-time competitive price advantage via deep web data extraction utilizing cloud computing. Results are delivered online through dashboards and reports that clearly highlight possible threats and opportunities enabling customers to quickly make fact-based decisions that positively impact volume, margin and the bottom line. The Lixto Price Intelligence Suite consists of three major modules:

• Price Operations
  This module is ideally suited for the pricing manager, product manager and category manager roles. The Price Operations Module includes a comprehensive set of competitive price data reports that provide an overview of the current market situation. The model enables Lixto customers to improve price positioning, accurately compare product offerings on SKU-level and identify competitive pricing in a cost effective manner.
• Price Analytics
  The analytics component addresses the needs of channel managers and brand managers by identifying major price deviations in the marketplace. This intelligence on price deviations enables customers to minimize channel conflict, shorten revenue cycles and protect against profit leakage, ultimately leading to brand protection.
• Price Strategy
  The Price Strategy module gives executives such as CEO's, CFO's and COO's a consolidated overview of products, position and performance in global markets. This very concise picture enables corporate strategists and C-level executives to easily manage pricing in order to maximize margins and improve profitability.

The Lixto Price Intelligence Suite is immediately available as a complete suite of offerings or as individual modules, all delivered via the cloud as a service offering. For additional details on how Lixto is providing businesses with real-time competitive price advantage, please visit: www.lixto.com.

U.S. Expansion
The company is expanding into the U.S. by establishing an operations base in Sunnyvale, Calif., in the heart of Silicon Valley. Lixto Managing Director and EVP of North America, Christian Koestler notes, "We have already signed partnerships with U.S.-based Symphony Technology Group and Aras Software. Now, with a presence in Silicon Valley, we will be able to better serve our U.S. customers and meet growing demand for real time market intelligence. Establishing a foothold in the U.S. is a key milestone in our global growth strategy and we look forward to expanding our U.S. customer base."

About Lixto Software
Lixto Software empowers better decisions through extraction of specific and precise data from the web to drive operational performance and real-time competitive price visibility. Lixto solutions have been adopted by companies throughout the world, including Fujitsu Technology Solutions, Hama, hotel.de, Iberostar Hotels, shopping.com, SAP and ZF Friedrichshafen.

To learn more about Lixto's real-time data analysis for driving operational performance visit www.lixto.com, or follow us on Twitter at www.twitter.com/LixtoNvalley.

Contact Information:

Contact:
Tami Casey
Kulesa Faul for Lixto
650.340.1984