Annual General Meeting held on April 23, 2010

Annual General Meeting held on April 23, 2010

The Annual General Meeting of Pricer AB (publ) was held on April 23, 2010. 13
percent of total numbers of votes were present through 31 shareholders. The
following major decisions were made:

Fees to the Board
Fees to the Board were decided for a total of amount of SEK 1,050,000, of which
SEK 450,000 to the Chairman and SEK 200,000 to each of the other members. This
is a reduction in the total fees, as the Board will consist of four instead of
five members, but otherwise entails the same individual amounts as in the
previous year. 

Election of Board of Directors
The meeting decided to re-elect Mikael Bragd, Bo Kastensson, Peter Larsson and
Bernt Magnusson. Peter Larsson was re-elected as Chairman of the Board. Daniel
Furman had declined re-election.

Formation and duties of the Nomination Committee
The meeting decided to adopt the proposal regarding the Nomination Committee's
composition and duties. The Committee then consists of the chairman of the
Board, one representative each of the three largest shareholders and a member to
be independent and represent the small shareholders of Pricer.

Decision on principles for remuneration to senior executives
The shareholders decided to adopt the proposal of the Board regarding principles
for remuneration to senior executives.

Authorisation to the Board to issue shares
The meeting decided to authorise the Board, on one of more occasions during the
period before the next AGM, to decide on the issuance of no more than 50,000,000
new shares of class B. The Board shall have the right to decide on the issuance
of shares in exclusion of the shareholders' pre-emptive rights, with or without
non-cash consideration. 



For further information, please contact:
Charles Jackson, CEO Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 17:30 hrs CET on
Friday April 23rd, 2010.

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. Pricer is the only company today offering a communication platform
that supports both segment based ESL and pixel-based ESL. The platform is based
on a two-way communication protocol to ensure a complete traceability and
effective management of resources. The Pricer system significantly improves
consumer benefit and store productivity by simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has about 5,400 installations in more than 40
countries with the largest ESL world market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com