Sampo's interim report will be published on 5 May 2010


SAMPO PLC	        STOCK EXCHANGE RELEASE    28 April 2010 at 12.40 pm 


SAMPO'S INTERIM REPORT WILL BE PUBLISHED ON 5 MAY 2010    
                      
Sampo Group will publish an interim report for January - March 2010 on 5 May    
2010 between 9.30 am and 10.00 am. The interim report, CEO's video interview and
supplementary financial material will be available on the Internet at           
www.sampo.com/result.
                                                           
Sampo will arrange a telephone conference for investors and analysts at 4 pm    
Finnish time (2 pm UK time).  The conference call is held in English. Please    
call tel. +44 207 162 0025 (Europe) or +1 334 323 6201 (North America). Please  
be ready to state the conference ID ‘862905', the conference title ‘Sampo plc   
2010/Q1 release' and the password ‘SAMPO'.
                                      
Group CEO and President Kari Stadigh, Group CFO Peter Johansson, Head of P&C    
insurance Torbjörn Magnusson and Head of IR and Group Communications Jarmo      
Salonen will attend the telephone conference.
                                   
The conference can also be followed from a direct transmission on the Internet, 
at www.sampo.com/result. A recorded version will later be available at the same 
address.                                                                        

SAMPO PLC                                                                       
Investor Relations and Group Communications                                     

Distribution:                                                                   
NASDAQ OMX Helsinki                                                             
The principal media                                                             
Financial Supervisory                                                           
Authority                                                                       
www.sampo.com