NEW YORK, May 4, 2010 (GLOBE NEWSWIRE) -- SmartMoney, the personal finance magazine from The Wall Street Journal, has named Ed Diller as publisher. In this role, he will oversee all print advertising sales for the publication, working directly with the integrated Wall Street Journal sales team.
"Ed is regarded as a high-energy, creative thinker who brings effective ideas to the table," said Andy Seibert, president of SmartMoney. "The Journal's integrated sales force is uniquely positioned to serve clients in a dynamic way across multiple platforms, and we look forward to Ed's leadership and ability to help grow SmartMoney."
"The recent acquisition of SmartMoney creates another opportunity for our integrated sales force to help advertisers reach an affluent, targeted audience across our stable of high-quality brands and products," said Michael Rooney, chief revenue officer, The Wall Street Journal. "Ed is already a valued member of our team, and this is a great opportunity for both him and SmartMoney."
Mr. Diller currently serves as multi-media sales director for The Wall Street Journal in San Francisco. He joined Dow Jones in 2003 as an account executive and previously served in advertising sales roles with CBS MarketWatch, prior to the Dow Jones acquisition, Lycos and AOL. Mr. Diller graduated from the University of California at Davis with a degree in political science.
Mr. Diller will relocate to New York to begin his new role on July 1.
About SmartMoney
SmartMoney (www.smartmoney.com), the personal financial magazine from The Wall Street Journal, was launched in 1992 to service the need for personal finance information among a group of affluent and sophisticated Americans. The SmartMoney editorial team has won three National Magazine Awards.
SmartMoney.com was launched in 1997 to reflect the magazine's strong background of personal finance, as well as to provide users with innovative interactive tools and worksheets. SmartMoney.com has become the most comprehensive resource on the Web for private investors, providing top-quality financial reporting, commentary and analysis, and decision-making tools. The site features a portfolio management system; a subscription-based product, SmartMoney Select; and its signature product, the Map of the Market, which allows users to visualize the wide-ranging market in a single view. The site was awarded the 2001 National Magazine Award for "Best Interactive Design" from the American Society of Magazine Editors and has been praised by Forbes, Fortune, PC Magazine and The Web Marketing Association.
SmartMoney.com Licensing is a leading supplier of the Web's best interactive tools for financial planning, market analysis and data visualization. SmartMoney recognizes the challenge interactive marketers face today of building high quality, competitive Web sites. Tools and content are provided through fully hosted turnkey solutions and custom integration options to meet the needs of top financial institutions and other Fortune 500 companies worldwide.
Custom Solutions from SmartMoney is a full-service custom publishing and communications group. It was launched in 1999 by SmartMoney as a joint custom-publishing venture of Hearst Communications and Dow Jones & Co., Inc. Taking a consultative approach with clients, Custom Solutions reaches more than 15 million consumers each quarter through custom newsletters and magazines, personalized and segmented communications, and engaging online educational content. Custom Solutions' industry-leading print-on-demand 1:1 communications systems produce millions of communications on-demand each year.