Finnair Group to strengthen its leisure travel sales organisation


The Finnair Group is initiating the development of a business unit focused on
independent travel and leisure travel groups, with the objective of
establishing a strong presence in Finland's independent travel market. Jari
Ahjoharju of Area Travel Agency has been appointed project leader. 

The unit's purpose is to serve customers in all of their leisure travel needs
on the internet, in telephone service and in retail outlets. The plan is for
the new unit to start operating in the autumn. 

"The new unit will combine the best expertise of the Group's travel agencies.
At the same time, we can remove overlapping functions and focus resources on
developing service and technology and on strengthening sales," says Finnair's
Senior Vice President Travel Services Kaisa Vikkula. 

Sales in the independent leisure travel market are growing strongly. It is the
fastest growing air transport segment. 

"An increasing number of Finns are making short international trips for sport,
culture, meeting friends or shopping. Aurinkomatkat-Suntours also believes that
some of its package tour customers will in future buy independent trips, such
as short city breaks and hobby-related holidays. This is a clear business
growth opportunity," says Vikkula. 

In the Finnair Group, package tour production and provision of travel services
for business customers and consumers are concentrated in the Travel Services
business area, which consists of Aurinkomatkat-Suntours and its subsidiaries as
well as Finland Travel Bureau (FTB) and its subsidiary Estravel. 

Finnair Plc
Communications
5.5.2010

Further information: 
Kaisa Vikkula, SVP Finnair Travel Services,  tel. +358 9 818 8500 / +358 40 548
3554 
Jari Ahjoharju, Project Leader, Finnair Travel Services, tel. +358 400 638 696