Dawn Food Products Sweetens Profits and Performance With Informatica Platform

Trusted Right-Time Data and Detailed Insights Enable International Bakery Supplier to Bake in Operational Efficiency and Better Serve Its Markets


REDWOOD CITY, Calif., May 5, 2010 (GLOBE NEWSWIRE) -- News facts:

  • Informatica Corporation (Nasdaq:INFA), the number one independent provider of data integration software, today announced that Dawn Food Products, Inc. (Dawn Foods) is successfully using the Informatica Platform as the backbone of its enterprise-wide data warehouse and business intelligence environment.
  • Dawn Foods is achieving near real-time views of day-to-day operations while driving optimized supply chain, manufacturing and global inventory processes at a faster pace, as well as with increased revenues and profitability.
  • Replacing manual processes for business intelligence that resulted in business decisions being made on week-old data, the Informatica solution now enables refreshed information to be available hourly for more accurate, timely and trusted decision making across Dawn Foods.
  • The single, consistent and timely insights into Dawn Food's operations, enabled by Informatica, have played a vital role in increasing product performance, enhancing operational efficiency and reducing costs across the commodity based business – including helping Dawn Foods to concentrate sales efforts on its highest margin products and consequently enjoy a higher percentage of profitability.
  • Dawn Foods' use of the Informatica Platform, with its near-universal data access capabilities, is also helping the company to more quickly absorb strategic business acquisitions by enabling the rapid integration of data from newly acquired companies – thus accelerating the realization of the benefits of acquisition and reducing the attendant business risk.
  • Dawn Foods is also leveraging the Informatica Platform to help manage reference data through the creation and maintenance of reference data tables in its data warehouse, allowing errors and adjustments to invoices, for example, to be handled immediately as opposed to weeks or even months later through the corporate ERP system.
  • Instrumental to Dawn Foods' successful technology solution and implementation has been Informatica Professional Services, which has helped guide the company on data integration projects from strategy through to implementation, while acting as an important adjunct to Dawn Foods' business intelligence resource-limited IT department.

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Supporting Quotes

  • "Using Informatica, Dawn Foods is achieving a higher percentage of profitability and a much greater degree of data integrity," said John Spehar, business intelligence lead architect, Dawn Food Products. "Informatica outperformed every vendor in every respect: product functionality, ease of use, and the professionalism of the team. I've worked with many data integration vendors over the years and they promise that 'our success is your success.' With Informatica, it's one of those rare occasions where that statement is true."
  • "Dawn Foods highlights the broad benefits of using an enterprise data integration platform, from driving sales and product performance to reducing business risk to streamlining the distribution supply chain and optimizing inventory," said James Markarian, general manager, Data Integration, Informatica. "Dawn Foods also illustrates the value of strategic vendor relationships. Dawn Foods and Informatica have partnered for more than three years now. They have leveraged Informatica's industry best practices and unified platform approach to build, expand and continually enhance their data integration solutions with continually increasing business returns."

About Dawn Food Products

American-owned and family operated, Dawn currently supplies a complete line of quality, consistent mixes, bases, icings, glazes, fillings, frozen dough, par-baked and fully baked products and equipment to the food industry, worldwide. For further information, please visit www.dawnfoods.com or call 1 (800) 248-1144.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today's global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.

Note: Informatica and Informatica Platform are trademarks or registered trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.



            

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