BEDFORD, Mass., May 5, 2010 (GLOBE NEWSWIRE) -- Today, many marketing and customer care professionals are seriously considering implementing a preference management solution to provide more relevant, personalized communications that engage their consumers to help build more trusted, lifelong, profitable relationships. However, while some have been successful at championing preference management within their organizations, many struggle with how to gain buy-in from senior management.
In this complimentary webinar sponsored by SoundBite Communications (Nasdaq:SDBT), Dave Frankland, principal analyst with Forrester Research, will present the challenges that organizations have faced with the adoption and implementation of a preference management solution as well as strategies to overcome them. Guest speaker Jamie LaRose, VP Digital Marketing at Bank of America, will share his views on the importance of capturing and honoring consumer communication preferences for improved customer satisfaction.
Webinar participants will receive a complimentary copy of "Overcoming the Barriers to Preference Management", a May 2010 Forrester Consulting thought leadership paper commissioned by SoundBite Communications.
WHEN: Wednesday, May 12, 2010, 2:00 p.m. - 3:00 p.m. ET/11:00 a.m. - Noon PT
WHAT: This complimentary webinar offers marketing and customer care management insight into what companies have experienced in championing preference management within their organizations. Specifically, the speakers will address:
- The challenges that top companies face when creating and implementing a consumer communications preference management solution
- What has made leading companies successful in their preference management initiatives
- How to gain buy-in to construct a preference management strategy for your organization
REGISTER AT: Gaining Buy-In for Preference Management: Leading Companies Show the Way
About SoundBite Communications
SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.
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