Sykes Enterprises, Incorporated's Global Delivery Footprint Expansion Into Egypt Further Broadens Market Opportunity and Strengthens Market Position


TAMPA, Fla., May 6, 2010 (GLOBE NEWSWIRE) -- Sykes Enterprises, Incorporated ("SYKES" or the "Company") (Nasdaq:SYKE), a global leader in providing outsourced customer contact management solutions and services in the business process outsourcing (BPO) arena, today announced it has expanded its global delivery footprint with the initial opening of a new 200-seat center in Cairo, Egypt. With its modern telecom infrastructure, coupled with a vast and highly educated pool of low cost English and multilingual speakers, Egypt is initially expected to serve SYKES' multinational clients looking to further diversify their service delivery strategy around markets in the U.K., North America and France. SYKES is entering Egypt with an existing global consumer product/technology client that it currently supports worldwide.

"Establishing a beachhead in Egypt is one of many growth initiatives on tap as part of our 2010 strategic blueprint. Egypt has the best of both worlds: a large and deep pool of skilled and low cost labor that rivals the Philippines and a pivotal location, with a two hour time difference with the U.K. and one hour with France, mirroring our near shore delivery operations in Costa Rica and El Salvador serving the U.S. That coupled with a growing services industry, a stable political system and government support of the BPO industry, Egypt is emerging as a very attractive delivery option for our EMEA and Americas clients, starting with those within the technology and telecommunications verticals. Furthermore, Egypt positions us in the long-run to capitalize on the high-GDP and high-growth markets in the Gulf States for Arabic language customer support," said Chuck Sykes, President and Chief Executive Offer.

About Sykes Enterprises, Incorporated

SYKES is a global leader in providing customer contact management solutions and services in the business process outsourcing (BPO) arena. SYKES provides an array of sophisticated customer contact management solutions to Fortune 1000 companies around the world, primarily in the communications, financial services, healthcare, technology and transportation and leisure industries. SYKES specializes in providing flexible, high quality customer support outsourcing solutions with an emphasis on inbound technical support and customer service. Headquartered in Tampa, Florida, with customer contact management centers throughout the world, SYKES provides its services through multiple communication channels encompassing phone, e-mail, web and chat. Utilizing its integrated onshore/offshore global delivery model, SYKES serves its clients through two geographic operating segments: the Americas (United States, Canada, Latin America, South Asia and Asia Pacific) and EMEA (Europe, Middle East and Africa). SYKES also provides various enterprise support services in the Americas and fulfillment services in EMEA, which include multi-lingual sales order processing, payment processing, inventory control, product delivery and product returns handling. For additional information please visit www.sykes.com.



            

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