STOCKMANN plc Company Announcement 10.5.2010 at 9.45 STOCKMANN GROUP'S REVENUE IN APRIL 2010 In April, the Stockmann Group's revenue (exclusive of VAT) exclusive of Hobby Hall's discontinued operations abroad amounted to EUR 172.2 million, up 9.1 per cent. Since the beginning of 2010, Hobby Hall has been a part of the Department Store Division. The Department Store Division's revenue includes Hobby Hall's figures and the comparison figures have been adjusted accordingly. The Department Store Division's revenue increased by 10.2 per cent. Revenue increased by 9.6 per cent in Finland and by 12.2 per cent abroad. Growth in Russia, where there was one department store more than in April 2009, was 20 per cent. Even the revenue of the department stores in the Baltic countries exceeded slightly the revenue in the corresponding month a year earlier, for the first time since August 2008. The very important Crazy Days campaign beat the previous sales records in all markets and the campaign revenue increased by 22 per cent. Lindex's revenue increased by 6.0 per cent. Revenue was on a par with April 2009 in Finland while it increased by 6.8 per cent abroad. The cold weather postponed spring collection sales somewhat during the latter half of the month in all the divisions but especially in Lindex. Seppälä's revenue increased by 10.1 per cent. The increase was 7.6 per cent in Finland and 15.0 per cent abroad. The growth was strong especially in Russia, 28 per cent. Revenue (exclusive of VAT) in April April January-April January- December 2010 2009 change 2010 2009 change 2009 EUR EUR perc. EUR EUR perc. EUR mill. mill. 10/09 mill. mill. 10/09 mill. Department Store 87.8 80.1 9.6 259.0 247.5 4.7 785.8 Division, Finland Department Store 28.4 25.3 12.2 83.2 78.3 6.3 235.8 Division, international operations Department Store 116.2 105.5 10.2 342.3 325.8 5.1 1 021.5 Division, total Lindex, Finland 4.9 5.0 -0.2 18.3 17.3 6.0 65.8 Lindex, 39.8 37.2 6.8 142.1 123.5 15.0 461.3 international operations Lindex, total 44.7 42.2 6.0 160.4 140.8 13.9 527.0 Seppälä, Finland 7.3 6.8 7.6 27.0 25.7 5.1 94.3 Seppälä, 3.9 3.4 15.0 15.0 13.3 12.9 45.2 international operations Seppälä, total 11.2 10.2 10.1 42.0 39.0 7.8 139.5 Real estate + 0.0 0.0 -19.7 0.2 0.2 -15.0 0.6 others Operations in 100.1 91.9 8.9 304.5 290.7 4.8 946.4 Finland, total International 72.1 66.0 9.3 240.3 215.1 11.7 742.2 operations, total Stockmann total, 172.2 157.9 9.1 544.9 505.8 7.7 1 688.6 continuing operations Closed operations: 0.0 1.5 0.0 6.5 9.9 Hobby Hall, international operations Stockmann total 172.2 159.4 8.0 544.9 512.3 6.4 1 698.5 STOCKMANN plc Hannu Penttilä CEO DISTRIBUTION NASDAQ OMX Principal media