Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 3327 3300 1760 Copenhagen V Fax +45 3327 4701 Denmark carlsberg@carlsberg.com CVR.nr. 61056416 Press release 6/2010 11 May 2010 Page 1 of 1 Frank Massen appointed CEO in Carlsberg Deutschland Frank Massen (45) has been appointed CEO of Carlsberg Deutschland effective as of 14 May. He comes from a position as Managing Director of the Trinks Group. Frank Massen has more than 20 years of experience in marketing and sales. He has held various positions in companies such as Unilever Germany, SmithKline Beecham and United Distillers. In early 2005, Frank Massen joined Carlsberg Deutschland, where he was appointed Vice President Sales. He left the company in 2007 to take up the position as Managing Director of the Trinks Group. He replaces Wolfgang Burgard (62) who will remain as member of the board of directors of Carlsberg Deutschland and will work on strategic tasks for the Carlsberg Group. Contacts: Media Relations: Jens Bekke, +45 3327 1412 The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand - Carlsberg - is one of the best-known beer brands in the world and the Baltika, Carlsberg, and Tuborg brands are among the six biggest brands in Europe.. More than 43,000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2009, the Carlsberg Group sold more than 135 million hectolitres of beer, which is about 40 billion bottles of beer annually. Find out more at www.carlsberggroup.com. www.carlsberggroup.com