SEMPO Hosts Free Webinar on "Findability and Usability: How Designing for Visibility Pays Off"

| Source: Search Engine Marketing Professional Organization

WAKEFIELD, Mass., May 11, 2010 (GLOBE NEWSWIRE) --


Imagine spending millions coming up with an amazing product and then making it invisible. So why is it then, that so many websites — products themselves — are designed to be invisible to search engines, and ultimately potential customers?

Findability is the first usability issue. If your site can't be found by a motivated user in search of your product or service it's a WOI (Waste of Investment), opposite of ROI. So again, why are many sites hidden? It's either a lack of knowledge about search best practices or negligence on the part of creative teams who believe designing for visibility somehow restricts doing great work. 

Rob Garner, senior strategy director at iCrossing, will dive into how 'informed design' – based on insights gained from linguistic profiling search data and knowing exactly where target customers are, how they're searching, speak, think and plan – can create both a rich and engaging experience and be SEO friendly. Specifically, the presentation will focus on how building a website for search from the ground up – by incorporating market research and natural search strategy into the Web design and development process – can deliver solid results.

WHEN:  Thursday, May 20, 2010, 12:00pm EDT

WHERE: Online Webcast


ADDITIONAL INFORMATION:   This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO Webinars within 24 hours of the event at

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost. For more information or to join the organization, visit

The Search Engine Marketing Professional Organization logo is available at

Clare Madden
+1 (781) 876-6265