Clarification regarding Bure's undertaking in relation to the offer for AcadeMedia

Clarification regarding Bure's undertaking in relation to the offer for
AcadeMedia

Bure's handling of the matter will depend upon Providence's future actions. 

On 6 April 2010, Bure announced that Bure, by way of an irrevocable undertaking,
had agreed to accept a potential public offer for Academedia from Providence of
SEK 170 per share. Providence's public offer was announced on 22 April 2010.  

On 17 May 2010, Providence increased its offer from SEK 170 to SEK 190 per
share. Subject to certain conditions being fulfilled, Bure has accepted the
offer in accordance with the terms and conditions in the offer document and
reserved its shares in Academedia with Handelsbanken. 

Bure notes that Providence's latest bid of SEK 190 per share falls below the
currently highest bid for AcadeMedia in the market, which currently amounts to
SEK 205 per share. 

Bure notes that the Bid Committee of AcadeMedia recommends the shareholders in
AcadeMedia not to accept Providence's offer of SEK 190 per share. The Bid
Committee considers Providence's offer to be hostile.

In light of Providence's actions and the fact that the offer is not recommended,
Bure is of the opinion that the validity of Bure's irrevocable can be
questioned.



Stockholm May 18th, 2010
Bure Equity AB (publ)

For additional information, please contact: 
Patrik Tigerschiöld, CEO 
Telephone +46 -8 -614 00 20 


More information about Providence interest to make a public offer is available
on AcadeMedias website www.academedia.se

The information contained herein is subject to the disclosure requirements of
Bure Equity AB under the Swedish Securities Market Act. This information has
been publicly communicated on May 18th, 2010, at 16:30 CET.