The Board of Directors in GN Store Nord has decided to launch a share buyback program, acting on the authorization granted to the Board at the Annual General Meeting held on March 18, 2010. The authorization allows GN to acquire up to 15% of its shares. At the launch of the share buyback program, GN has 4,395,545 own shares corresponding to 2.1% of the total share capital. Purpose The share buyback program is initiated in order to cover GN's long term incentive program. The share buyback program is being implemented in accordance with the provisions of the European Commission's regulation no. 2273/2003 of December 22, 2003, which protects listed companies against violation of insider legislation in connection with share buybacks. Under the share buyback program, GN intends to buy back shares in the company for an amount of up to DKK 100 million during a period starting today and ending no later than June 30, 2010. GN has appointed Nordea Markets as lead manager of the program. Nordea Markets will, under a separate agreement with GN, buy back shares on behalf of GN and make trading decisions in respect of GN shares independently of and without influence from GN as to the timing of the purchases, and will complete the buyback within the timeframe set out in this announcement. The following guidelines will apply to GN's share buyback program: • The trading volume of own shares is limited to a total value of DKK 100 million. E.g.: At a price of DKK 50 per share, the maximum number of shares that may be repurchased is 2.0 million, which is equivalent to approx. 1% of GN's share capital. • The maximum number of shares that can be bought back in one single trading day is 25% of the average daily trading volume of GN shares in the 20 preceding trading days before the start of the program i.e. 415,000 shares. • Shares cannot be purchased at a price higher than the two following prices: - The share price of the latest independent trade - The price of the highest current independent bid on the shares on NASDAQ OMX Copenhagen GN will announce the number and value of repurchased shares on a weekly basis in an announcement to NASDAQ OMX Copenhagen. GN may at any time stop the share buyback program. If GN decides to stop the program, GN will issue an announcement to NASDAQ OMX Copenhagen. As announced in the Q1 Interim Report 2010, GN will announce its general dividend and share buyback policy, including the timing of a potential general share buyback program, during the summer. For further information, please contact: Mikkel Danvold Director, IR & Communications GN Store Nord A/S Tel: +45 45 75 02 71