HONG KONG, May 27, 2010 (GLOBE NEWSWIRE) -- Hong Kong Broadband Network Ltd ("HKBN"), a wholly owned subsidiary of City Telecom (H.K.) Limited (HKSE:1137) (Nasdaq:CTEL), launched a brand new "With Speed, Life is Real" TV Campaign for our symmetric 1000Mbps broadband service that turns the concept of time on its head.
"Over the past decade, HKBN has consistently innovated with its brand evolution. Our current theme of "With Speed, Life is Real" shows how we can all see more, feel more and love more, with the extra time granted by HKBN's 1000Mbps service. Today, broadband is much more than a service; it is an integral part of our lives," said Amanda Cheung, Associate Director, Marketing Communications.
Despite our extensive sales channels that include 18 shops, 400 mobile sales executives, 1,600 seat capacity call center in Guangzhou, the most valuable distribution channel is actually our existing customers. Since the launch of our "Awesome Speed. For Everyone" campaign on 1 November 2009, the majority of our new additions to date have been referred to us by our existing customers. This Word-of-Mouth is the key driver behind our success in gaining 73,000 new broadband subscriptions in the six months to 28 February 2010 versus the 75,000 that we added for the entire year before.
For the full version of our latest TV commercial, please refer to:
http://www.youtube.com/user/HKBNatUTube
For details on HKBN's brand evolution and our sales distribution channels, please refer to http://reg.hkbn.net/ctigroup_admin/files_upload/BrandEvolution.pdf
About City Telecom/Hong Kong Broadband Network Limited
Established in 1992, City Telecom (H.K.) Limited (HKSE:1137) (Nasdaq:CTEL) provides integrated telecommunications services in Hong Kong via its own self-built fibre network. City Telecom's wholly-owned subsidiary Hong Kong Broadband Network Limited (HKBN) is the fastest growing broadband service provider in Hong Kong. HKBN offers a diversified portfolio of innovative products that service over 1,027,000 subscriptions for broadband, local telephony and IP-TV services. The Company has built a solid market position with top-of-the-line applications and practices, enabling it substantial growth. The company takes great pride in developing its 3,000 Talent force into a competitive advantage. Additional information on City Telecom can be found at www.ctigroup.com.hk.