So Act Network Announces Safe Features That Ensure Privacy for Members

Platform Design Eliminates Privacy Concerns Occurring on Other Social Networks


HOUSTON, June 15, 2010 (GLOBE NEWSWIRE) -- So Act Network, Inc. (OTCBB:SOAN), which is endorsed by William Shatner as "a ray of hope amidst all the gloom," and by Ed Asner as "the best place to make a difference," announced today that its members will never face any of the privacy concerns found on other social networks. So Act's platform was created with intentional design features that assure total privacy for its members whose information is never harvested for the benefit of advertisers. In essence, So Act members are able to select what interests them and companies get focused customers with both parties retaining full control over their privacy. These benefits are becoming more and more relevant in light of the recent news that the most popular networks have developed some serious problems due to two factors.

  1. Other well known networks have been designed to allow members private information to be accessed and compromised by third parties who have no legitimate interest but to spam those members with irrelevant advertising.
  2. These networks are developing databases of consumers and their private habits and then using that information in most cases without the knowledge of unsuspecting members.

"At So Act, every member gets their own private internal network with free file storage, viewing, transfer and sharing," said Greg Halpern - So Act Network CEO. "Members can do the things they do on other networks but we also have built and provided many additional productivity tools that help build any project or business much more efficiently. For companies and individuals with the need to focus an audience, we also white label our network to share economic opportunities, but our members information is never compromised, shared or sold to third parties for any reason. The other networks may never be able to make that promise because their revenue models depend on getting paid by advertisers."

In a recent Wall Street Journal article, Emily Steel and Jessica E. Vascellaro point out one of the main problems with social networks like Facebook, Twitter and Myspace, among others, is that "the Sites have been breaching their own privacy policies as well as industry standards, which says sites shouldn't share and advertisers shouldn't collect personally identifiable information without users' permission." Fortunately, now with So Act, there is a place to go where privacy will never be a problem.

About So Act® Network, Inc.

Endorsed by William Shatner as "a ray of hope amidst all the gloom," and by Ed Asner as "the best place to make a difference," So Act Network (OTCBB:SOAN) is recognized by many socially conscious celebrities and experts young and old as the place to pursue and create social change to improve our world. http://soact.net/celebrities_experts.html In his book "What Are You Waiting For? So Act Already!" Social Media author Jon Hansen calls So Act "The 60 minutes of Social Networks, where you engage, mobilize and empower people into action." Whatever your business, mission, cause, product, service, program, cure, or solution, So Act Networks were developed to help you harvest those opportunities better faster and sooner. Essentially, we spent the money to build the platform that allows businesses to funnel an audience into a Private Internal Network with an Online Operating System where you can control the content your audience receives creating increased business opportunities and closer relationships with a happier more focused audience. We White Label the Network for any Company that can demonstrate to us an opportunity where we can receive a percentage of an income stream for providing the customized Network for free. Please contact Greg Halpern at 210-401-7667 or Greg@SoAct.net if you have important working web based technologies that improve delivery of any Internet content or online activity that you believe could lead to an economic benefit for businesses or consumers and if you are interested in being acquired. We will respond promptly and let you know if what you have is compatible with our future goals. Get more information at http://SoAct.Net

The So Act Network, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6954

About MAX SOUND™ (wholly owned by So Act Network, Inc.)

MAX SOUND is to audio what HD (High Definition) is to video. In the past, delivering "high definition" audio on a mass scale has been improbable because of the huge amounts of bandwidth required to do so. Now however, MAX SOUND is the solution to provide high definition audio to an anxious global audience. MAX SOUND is a proprietary, patent-pending process and technology with a significant competitive advantage because it converts audio to the perfect form that was created in the acoustic space it was originally recorded or performed in. For any audio file - MAX SOUND corrects and optimizes harmonic content, greatly enhances acoustic accuracy, reduces ear fatigue, restores lost content, repairs and improves dynamic range and eliminates the destructive effects of compression with no increase in file size or transmission bandwidth. MAX SOUND requires no encoding/decoding process and needs no additional hardware after processing and during playback. Audio processed with MAX SOUND - voice, instrument, or special effects - sound refreshingly clear, realistic, and natural creating an optimal live sound field throughout every listening environment – from the corners of a theater, on your living room couch, to the back seat of your car. MAX SOUND is compatible with all existing sound technologies, with minimal cost to users providing an incomparable auditory experience. With the advent of the mp3 and HD technology there is a demand for the "best" in AV delivery systems. Mp3 technology has forced the consumer to accept degraded audio in a small file package for convenience sake. MAX SOUND, applied to mp3 audio, delivers CD quality or better in the same bandwidth size as the original mp3 audio giving web based delivery systems like iTunes, the opportunity to deliver much better sounding audio without affecting cost. With HD broadcasts now mandatory, audio must be compressed (degraded) in order to fit in the allotted bandwidth. MAX SOUND doesn't compress the audio, it restores content that is lost due to the existing compression types providing a major solution to a major problem that only MAX SOUND technology can provide. On the Web, MAX SOUND will soon be delivered to consumers via a secure server allowing users to apply the process to their audio in real time. Home audio enthusiasts, amateur and semi-pro musicians, home movie enthusiasts, YouTube users, and consumers with old audio and video recordings will soon be able to dramatically improve their audio for modest $1 to $10 fees on a White Labeled So Act Network at http://MaxSound.com  

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve risks and uncertainties. These statements may include statements regarding stock-based compensation charges and our plans to invest in our core business and make significant capital expenditures. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, unforeseen changes in our hiring patterns and our need to expend capital to accommodate the growth of the business, as well as those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our Annual Report on Form 10-K for the year ended December 31, 2008, which is on file with the SEC and is available on our investor relations website at SoAct.Net and on the SEC website at www.sec.gov. Additional information is also set forth in our Quarterly Report on Form 10-Q for the quarter ended March 31, 2010, which is also on file with the SEC. All information provided in this release is as of June 14, 2010 and So Act Network undertakes no duty to update this information. So Act is a registered trademark of So Act Network, Inc.

So Act is a registered trademark of So Act Network, Inc. MAX SOUND proprietary technologies are wholly owned by So Act Network, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

This high-value low cost press release is a product of So Act Network's Press Club http://soact.net/pressclub.html


            

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