Roger Muys appointed Senior Vice President, Group HR and member of Carlsberg's Executive Committee

Carlsberg A/S 100 Ny Carlsberg Vej Tel +45 3327 3300      
              1760 Copenhagen V    carlsberg@carlsberg.com
              Denmark              CVR.nr. 61056416       

Press release 8/2010
        16 June 2010

Page 1 of 1

Roger Muys appointed Senior Vice President, Group HR and
member of Carlsberg's Executive Committee               

Roger Muys has been appointed SVP Group HR as of 1 September 2010. He will      
report to President and CEO Jørgen Buhl Rasmussen and will also become member of
ExCom. He takes over from Thomas Ekvall, who has decided to leave his position  
by the end of June 2010 for personal reasons.                                   

Roger Muys (47) comes from a position as Senior Vice President HR at Royal      
Philips NV Lighting Sector with 52,000 employees and locations in Europe, Asia  
and North and South America. Before this he was SVP HR for Philips Consumer     
Electronics in Amsterdam. Prior to joining Philips, Roger was with General      
Electric (GE), a company known for its strong leadership practices. In GE, Roger
Muys had a number of key positions including Managing Director Human Resources  
at GE Commercial Finance (CFS Europe). He has a Master's degree in law from     
Erasmus University in Rotterdam.                                                

Jørgen Buhl Rasmussen: “The last years have been characterised by a huge        
development of our business including a significant transformation of our       
organisation which demands a lot of focus on the people agenda. I would like to 
welcome Roger Muys to the Carlsberg Group. I believe Roger will bring very      
valuable experience from both Philips and GE which we can benefit from as we    
continue to develop our organisation. At the same time, I would like to thank   
Thomas for his hard work and contribution to the Carlsberg Group in his three   
years with the company.”                                                        

Roger Muys will begin in this new position by 1 September 2010.

Contacts:                                 
Media Relations: Jens Bekke, +45 3327 1412

The Carlsberg Group is one of the leading brewery groups in the world, with a   
large portfolio of beer and other beverage brands. The flagship brand -         
Carlsberg - is one of the best-known beer brands in the world and the Baltika,  
Carlsberg, and Tuborg brands are among the six biggest brands in Europe.. More  
than 43,000 people work for the Carlsberg Group, and its products are sold in   
more than 150 markets. In 2009, the Carlsberg Group sold more than 135 million  
hectolitres of beer, which is about 40 billion bottles of beer annually.        

Find out more at www.carlsberggroup.com.

www.carlsberggroup.com