North Media A/S - Major shareholder announcements Major Shareholder Announcement 21 June 2010 Company Announcement No. 09-10 North Media A/S - Major Shareholder Announcement Pursuant to the Danish Securities Trading Act section 29 it is announced that SmallCap Danmark A/S on 21 June 2010 has reduced its ownership in North Media A/S, which brings SmallCap Danmark A/S' total holding to less than 5% of North Media A/S' total share capital. For additional information please contact Mads Dahl Andersen, CEO, tel: +45 39 57 70 00. Yours sincerely North Media A/S Mads Dahl Andersen CEO Visit us at: http://www.northmedia.dk