Talentum Oyj Press release July 1, 2010 at 12.00 REIJO RUOKANEN APPOINTED EDITOR-IN-CHIEF OF TALOUSELÄMÄ MAGAZINE Reijo Ruokanen has been chosen as the Editor-in-Chief of Talouselämä magazine. Ruokanen moves to the post from the position of Editor-in-Chief of the Ilta-Sanomat newspaper. Reijo Ruokanen, a 49-year-old professional in journalistic management, has been chosen as the Editor-in-Chief of Talouselämä magazine. Ruokanen moves to the post from the position of Editor-in-Chief of the Ilta-Sanomat newspaper. “I have been producing news for more than 20 years for different employers. Now it's time to move on to more in-depth and more forward-looking journalism. The fact that I will join a team producing Finland's best economic magazine is a great privilege,” explains Ruokanen. Before working for Ilta-Sanomat, Ruokanen had a stint as the Managing Editor of the Iltalehti magazine and in MTV3 as its London correspondent. For Talentum, the publisher of Talouselämä, the appointment of Ruokanen provides a new perspective. “Reijo will be in charge of a brand that is in good shape and that is produced by top professionals in the field. He has experience with different aspects of journalistic management and the creation and development of magazine concepts. Reijo thinks in a very reader-oriented manner, which supports the development of Talouselämä,” says Elina Yrjölä, Director of Talentum's Magazine Business in Finland. Ruokanen will start in his new job in September. Talouselämä is published by Talentum. The magazine has a circulation of 80,101 and has been published continuously since 1938. For more information, please contact: Elina Yrjölä, Director, Magazine Business in Finland, tel. +358 40 342 4427 Reijo Ruokanen, Editor-in-Chief, tel. +358 40 850 2728 Talentum is a publisher and producer of information for professionals, aiming to be the largest and most profitable player in its field in the Nordic countries and other selected markets. The Talentum Group employs some 800 people in Finland, Sweden, Norway, the Baltic countries and Russia. Talentum's Finnish media are Talouselämä, Arvopaperi, Fakta, Tekniikka&Talous, MikroPC, Tietoviikko, Markkinointi&Mainonta, Metallitekniikka, Energia and Mediuutiset, while in Sweden it publishes Ny Teknik, Affärsvärlden, Byggvärlden, Dagens Media, Lag&Avtal and Arbetarskydd. Talentum HR produces information, seminars and publications for professionals in HR in Sweden. Sverige Bygger in Sweden and Norge Bygges in Norway produce construction business information. Talentum is also the leading publisher of a wide range of legal and professional literature and an instructor in the legal field. Talentum Oyj is listed on NASDAQ OMX Helsinki Oy.