DGAP-News: Tangibal Group Plc.: PEARL & DEAN ANNOUNCES PARTNERSHIP WITH TANGIBAL GROUP PLC


Tangibal Group Plc. / Miscellaneous

08.07.2010 08:47 

Dissemination of a Corporate News, transmitted by
DGAP - a company of EquityStory AG.
The issuer / publisher is solely responsible for the content of this announcement.

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The greatest name in cinema advertising, Pearl & Dean, has just signed an
exclusive partnership deal with interactive media and experiential
advertising leaders, Tangibal Media Ltd, a wholly owned subsidiary of
Tangibal Group Plc.

The contract makes Pearl & Dean the sole in-cinema provider of Tangibal
Media's interactive floor technology, allowing it to expand the network
from its current 20 sites to a total of 50 by the end of August through a
deal that ensures a minimum amount of revenue to Tangibal. By increasing
the number of available sites by 30, Pearl & Dean is providing advertisers
the chance to reach and interact with over 2.5 million cinemagoers per
month. Tangibal Media, the cinema advertising specialist, also now boasts a
full-time, in-house designer available to provide advertisers and brands
with designs for interactive projects.

The deal follows the successful collaboration between the pair on the
world's first interactive 3D cinema game, which was nominated at Cannes
Lions. The 'Asteroid Storm' game for O2 allowed families to control a
spaceship on the screen from their seats using infrared technology,
provided by Tangibal Media. Since the game, Pearl & Dean has attracted an
increasing level of big brands to the interactive network including Sony,
Royal Caribbean Cruises, British Gas, Disney and Pizza Hut.

The network features interactive floor projection in the foyers and
ground-breaking interactive 3D technology capability on the cinema screens,
allowing audiences to interact with and influence on-screen effects and
games. This new experiential style of interactive campaigns aims to
entertain, engage and motivate cinema audiences by immersing and involving
them in a branded communication.




Kathryn Jacob, chief executive, Pearl & Dean comments, 'Admission figures
have soared over the course of the past year, so there has been no better
time for cinema to experiment with new technologies. Already we've seen
amazing success with the interactive technology provided by Tangibal Media,
so we are looking forward to seeing more brands getting involved in the
future.'



Pearl & Dean 

Pearl & Dean is a successful screen advertising contractor and the greatest
name in cinema advertising in the UK. Established in 1953, Pearl & Dean has
worked in partnership with cinema exhibitors for over 50 years and its well
known sonic logo is held in great affection by many generations of movie
lovers in the UK. Still a cool, vibrant brand in today's consumer and
business sector, Pearl & Dean is constantly evolving, extending its
offering to clients in line with ongoing market requirements.

Pearl & Dean is dedicated to growing cinema advertising revenue, both on
and off screens, as well as harnessing the consumer appeal of the Pearl &
Dean name to develop the company into an entertainment and lifestyle brand.

Pearl & Dean is passionate and committed to positively shaping the future
health of the film and cinema industry. As part of fulfilling this
objective Pearl & Dean is actively involved and represented on all of the
industry's leading councils, committees and associations which include the
Cinema Advertising Association (CAA), the Screen Advertising World
Association (SAWA), All Industry Marketing (AIM) and the Cannes
International Advertising Festival.

pearlanddean.com

In 2006 Pearl & Dean launched a cinema listings website for film lovers
everywhere. The consumer site features movie gossip and news, polls and
features and an almost unique listings service which allows users to search
film times by location.

It also offers a DVD rental service and a shop where users can buy movie
memorabilia, design their own T-shorts and download ringtones, including
the legendary Pearl &Dean 'pa-pa pa-pah' theme tune.


** END OF NEWS RELEASE **

Tangibal Group plc is an independent, exchange listed company in the
marketing and advertising segment. This news release may contain certain
forward-looking statements, expectations, intentions, strategies and
beliefs regarding the future. All statements contained herein are based
upon information available to the management of Tangibal Group plc as of
the date hereof, and actual results may vary based upon future events, both
within and without the control of the management, including risks and
uncertainties that could cause actual results to differ materially.
Management does not take any responsibility to update the contents of this
News Release in case new aspects arise or new conditions change the facts
available.
Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames,
Surrey, KT1 4EH, Great Britain Company Number: 6722835, info@tangibal.com

ISIN: GB00B5KMXN41; German Code: TFGA; WKN: A1CVY3

Listed on the Frankfurt stock exchange, Börse Stuttgart and the Vienna
stock exchange.


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