JERSEY CITY, NJ--(Marketwire - July 15, 2010) - Quidsi Inc. today launched Soap.com, a new online store featuring a full range of everyday essentials. Quidsi is the parent company of Diapers.com, the world's fastest growing e-commerce site. With the launch of Soap.com, consumers can now forgo trips to the store by visiting one online destination for everything from basic household items like toilet paper and detergent, to hard-to-find items like specialty moisturizers, vitamins, and a full range of makeup and beauty products -- all at prices up to 25 percent less than most drugstores, and with free two-day shipping.

With more than 25,000 products from more than 900 brands across a wide range of health, beauty, personal care, and household categories, the launch of Soap.com will weigh in as one of the biggest in retail history. To put this in context, the average offline drugstore has just 10,000 items. Soap.com will offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.

The site makes life easier for consumers by giving them a smarter way to get the products they need, without the hassle of lugging bulky items, waiting in line, or driving to the store. Soap.com is also powered by the same legendary customer service that has delighted more than half a million moms and dads who rely on Diapers.com for all their baby-care needs.

"If you can get Internet access on a plane, you ought to be able to get soap, paper towels and laundry detergent online," said Quidsi CEO Marc Lore. "Some websites may carry these items today, but our goal with Soap.com is to do it right -- with fast free shipping, great prices, a phenomenal selection, and the best customer service around. We are committed to making life easier by taking care of the things people have to do but don't love doing. With Soap.com, we're out to change the way people shop for their everyday essentials."

Since launching in 2005, Diapers.com has become the largest online retailer of baby products. Soap.com will leverage Diapers.com's world-class back-end logistics to ensure that products are delivered the next day for two-thirds of the country and within two days for the rest. It will also feature the same legendary customer service that has earned Diapers.com an "ELITE" rating for online service quality by the customer service ratings agency STELLAService. Diapers.com was ranked #2 out of 150 companies for customer service quality, and was one of only 11 that were given the ELITE status badge. Soap.com itself recently underwent an extensive pre-launch evaluation by STELLAService and was awarded the ELITE badge as well.

Soap.com launches today. For more information, or to place your first order and experience a new way to buy essentials, please visit http://www.soap.com/. Fan us on Facebook at www.facebook.com/soap.com and follow us on Twitter at www.twitter.com/soapdotcom.

About Soap.com

Soap.com is the largest online specialty store for health, beauty, personal care and household essentials, offering more than 25,000 products -- everything from paper towels and laundry detergent to toothpaste, vitamins, makeup, and shampoo -- all with great prices and free two-day shipping. Soap.com is the newest member of the Quidsi family, which is also the parent company of Diapers.com, the world's fastest growing e-commerce site. Soap.com provides consumers with the focus, attention and service of a specialty store, with the shared infrastructure of a national retailer. Soap.com is making life easier for people by delivering essential products without the time and hassle of shopping at a physical store. For more information, please visit http://www.soap.com/.

About Quidsi

Quidsi is the world's fastest growing e-commerce company and parent of Diapers.com (baby care) and Soap.com (health, beauty, and household essentials). Quidsi's mission is to make life easier by creating a better e-commerce experience, delivering within two days, and providing extraordinary customer service. Quidsi is redefining e-commerce by combining the customer focus and attention of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer. For more information, please visit http://www.diapers.com/.

Contact Information:

Contact:
Jesse Odell or Lindsey Scott
quidsi@launchsquad.com
415-625-8555