BEDFORD, Mass., July 15, 2010 (GLOBE NEWSWIRE) -- According to recent research from Javelin Strategy & Research, 9 out of 10 banking customers take action upon receiving an alert from their bank. However, 30 percent of these customers respond by phoning their banks – which drives up operational costs. Automated and interactive text messaging can provide improved customer service at a fraction of the cost of traditional contact methodologies, while freeing agents to manage more complex inquiries.
On Wednesday July 21, Javelin Strategy & Research and SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of on-demand, multi-channel proactive customer communications, will host a complimentary webinar to address the key factors in implementing a successful interactive mobile messaging strategy. Mark Schwanhausser, senior multi-channel financial analyst, Javelin Strategy & Research and Alan Berrey, vice president emerging solutions, SoundBite Communications, will present research about the most preferred and effective proactive mobile communications, and suggest an action plan for integrating these messages into an existing multi-channel strategy.
"Financial institutions that tap into the highly preferred, yet underutilized mobile communications channel will differentiate themselves from the competition by providing their customers improved service throughout the customer lifecycle," said Alan Berrey. "This webinar is an ideal opportunity for organizations to learn why interactive mobile messaging represents the most effective way to serve customers cost-effectively, and how they can quickly incorporate text messaging into their multi-channel strategies."
WHAT: Interactive Mobile Messaging: A Next-Generation Strategy That Works
Webinar attendees will gain specific industry knowledge to understand:
- Why interactive text messaging is critical to organizations
- How to successfully incorporate interactive text messaging into a multi-channel communications strategy
- What is slowing consumer adoption of mobile alerts
- How to identify which mobile alerts can add customer value and reduce costs
WHEN: Wednesday, July 21, 2010 at 1:00 PM – 2:00 PM EDT
REGISTER AT: https://www1.gotomeeting.com/register/937283377
About SoundBite Communications
SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.
The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393
SoundBite is a registered service mark of SoundBite Communications, Inc.
(SDBT-G)