Leading French mobile operator SFR chooses top-selling Doro model for key senior offering

Press release
Lund, Sweden, August 10, 2010 

Leading French mobile operator SFR chooses top-selling
Doro model for key senior offering

Doro® has signed a significant retail agreement with France's second-largest
mobile operator, SFR - Vodafone's French market partner. The company has
selected Doro's top-selling mobile, the Doro PhoneEasy® 410gsm, to further
bolster its product offering specifically for the senior customer. 

SFR will begin to offer this popular model from late August through its 820
“espace SFR” stores across France. The handset will also be sold in SFR's
“experience stores” in major French cities and via the operator's online store.
The “espace SFR” stores, which have been certified for the high quality of
their service since June 2003, also offer advice and assistance from specially
trained sales consultants.
 
“It is extremely satisfying to see our products distributed by the SFR Group,”
says Jérôme Arnaud, President and CEO of Doro. “This exciting deal reinforces
our leadership position of the category Telecom in Care Electronics. I am
convinced that by offering our PhoneEasy® 410gsm SFR will boost its sales from
within the senior demographic. We look forward to helping SFR satisfy the needs
of its growing customer base - which is currently in excess of 20 million
users, including 15 million contract customers.”

For further information, please contact:
President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
or CFO Annette Borén, +46 (0)70 630 00 09.

This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Tuesday, August 10, 2010
at 11.00 am CET. 

About SFR
SFR is now Europe's largest alternative telecommunications operator, with a
revenue of 12.4 billion euros in 2009 and a customer base of nearly half of all
French people. As a global operator, SFR is capable of satisfying the mobile
services, fixed and Internet needs of the mass market and of business and
wholesale customers. At end of December 2009, SFR had 20.4 million mobile
customers, included 14.8 subscribers, and 4.4 million broadband Internet
households. The company was founded in 1987 and is based in Paris, France, has
nearly 10,000 employees, and benefits from a stable ownership structure, with
two major shareholders, Vivendi Group (56%) and Vodafone Group (44%). More info
on www.sfr.com 

About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents. Doro is the world's leading brand for
easy-to-use mobile phones.Doro created the Care Electronics category and in
recent years and the products have received several highly distinguished
international design awards. The company had sales of SEK 493 m in 2009. Doro's
shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small
companies. Read more about Doro at www.doro.com