rue21, inc. Opens 600th Store

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| Source: rue21, inc.

WARRENDALE, Pa., Aug. 12, 2010 (GLOBE NEWSWIRE) -- rue21, inc. (Nasdaq:RUE), a leading specialty apparel retailer, today announced the opening of its 600th store located in North Attleboro, MA.

The Company also recently opened its 400th etc! format rue21 store in Saugus, MA. The etc! format was introduced four years ago to highlight expanded accessory categories and has been incorporated into all new rue21 stores and remodels.  

Bob Fisch, President and CEO, stated:  "We are excited to open our 600th store location and celebrate another milestone in rue21's history. The Company is on target to open 100 new stores and convert 30 existing stores to the etc! format in 2010. These achievements will continue to drive total sales and profit growth for rue. I'd like to congratulate our real estate, construction and field teams for their combined efforts that allowed us to accomplish our store growth objectives." 

About rue21, inc.:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 600 stores in 44 states. Learn more at www.rue21.com.

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