One of the biggest alcohol producers in Lithuania joint stock company „Vilniaus degtinė“, whose range of production includes „Sobieski“, „Bajorų“, „Karvedys“, „Renaissance“ remains stable after the first six months of year 2010, by optimizing the process of production, investing into creation of the new products and investigating new opportunities in Lithuanian and international markets. During the period of January-June, 2010 sales revenue was 22 128 000 LTL (6409 000 EUR). Sales revenue decreased by 7, 4 percent comparing to the same period of previous year (23 895 000 LTL (6 920 000 EUR). „Vilniaus degtinė“ sold 3993, 9 thousand liters of spirits during January-June, 2010, which is 11, 6 percent more than the same period of 2009 (3 579, 1 thousand liters). The growth of sales in liters was influenced by the growth of sales of ethanol, produced by the only spirit distillery in Lithuania - Obelių Spirit Distillery. Pretax profit of „Vilniaus degtinė“, during January-June, 2010 reached 146 200 LTL (42 340 EUR), at the same period of year 2009 the company suffered a loss of 278 300 LTL (80 600 EUR). Seeking for compensation of Lithuanian market shrinkage, the company started to export production to Israel and Great Britain this year. Latvian market receives great attention. Advertising campaign of „Sobieski“ brand was started in Latvia, moreover, the face of one of BELVEDERE SA owners, Hollywood actor Bruce Willis, is being used in this campaign. Currently, the geography of „Vilniaus degtinė“ production sales consists of Latvia, Estonia, Byelorussia, Poland, Spain, France, Denmark, Great Britain, Israel. During the first six months of this year, the company invested into modernization of the production 3 550 000 LTL (1 028 000 EUR). In spring of this year, new product was presented to consumers of Lithuania - vodka „Sobieski Platinum“. This vodka is exceptional for its mild taste and unique producing technology: the only vodka in Lithuania that is filtrated through platinum filters. About „Vilniaus degtinė“: Joint stock company „Vilniaus degtinė“ is one of the oldest and biggest liqueur producers in Lithuania. It started in 1907, in the region of Rokiškis at the Obelių Spirit Distillery. In 1995 “Vilniaus degtinė” was reorganized into a special purpose joint stock company. In November of 2003, more than 80% of the company's stock was purchased by the French company BELVEDERE SA, which has joint companies or subsidiaries in more than 25 countries. Currently, BELVEDERE SA owns 150 worldwide recognized brands of alcohol drinks. Vodka makes the major part of the company's production sales. The most popular brands are “Bajorų”, “Sobieski” and “Karvedys”. Besides vodka, the company also produces bitters as well as fine liqueurs. The company's production is made from natural ingredients including nuts, berries, fruits, juices, honey and herbs. Maintaining deep Lithuanian traditions, the products of “Vilniaus degtinė” have won numerous awards for quality and exceptional recipes. Products of „Vilniaus degtinė“ won numerous gold medals of „Lithuanian Product of the year“. In 2009 „Sobieski“ coffee flavored and „Bajorų Premium“ vodkas have been awarded with gold of „Lithuanian Product of the year“. Last year „Bajorų Premium“ was the only non-flavored Lithuanian vodka which has won gold in the category of alcoholic drinks. More information: Renaldas Barauskas „Vilniaus degtinė“ AB, deputy of CEO Tel. +370 5 231 02 74 Mob. +370 686 93 896 El. P. renaldas@degtine.lt www.degtine.lt
Financial results of joint stock company „Vilniaus degtinė“, during the first six months of 2010
| Source: Vilniaus degtine