CLEARWATER, Fla., Sept. 15, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, Inc., the wholly owned consumer products enterprise of OmniReliant Holdings, Inc., will launch a new bedding brand. On September 6, 2010, OmniResponse acquired the exclusive rights to brand certain sleep products. The current products include a line of rolled foam, soy based memory foam mattresses, pillows, toppers, and a full complement of bedding sheets and accessories. All of the foam products are eco-friendly.
OmniResponse has elected to launch this new product line under a brand name owned by OmniResponse. The name of the brand will be announced later this year. This new brand launch follows the OmniResponse strategy of launching home grown brands owned by the company.
Bill Barlow, EVP of Global Business Development for OmniResponse, Inc., said, "We are particularly interested in launching these sleep products in the European market since Europeans are very familiar with and supportive of eco-friendly products. The European market has been receptive to products that demonstrate ecological values."
Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., said, "This is a very exciting for us at OmniResponse. Owning the brand rights provides OmniResponse increased intangible value beyond just profits from product sales. The sleep and bedding category is a multi-billion dollar industry. We are thrilled to be in a position to leverage this existing market with innovative products which are ready for market."
About OmniReliant Holdings
OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.
The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com.
The OmniReliant Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7911
Forward-Looking Statements
The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflect our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward- looking statements if they comply with the requirements of the Act.