Doro's easy-to-use mobile phone enhances offering from Swiss mobile operator Orange

Press release
Lund, Sweden, September 21, 2010 

Doro's easy-to-use mobile phone enhances offering from Swiss mobile operator
Orange 

Doro® will expand its partnership with the Orange Group through a retail
agreement with Orange Switzerland. The company has selected Doro's top-selling
mobile, the Doro PhoneEasy® 410gsm, to further support its product offering to
customers looking for an easy-to-use mobile phone. 

“Our goal is to simplify mobile communication for all people and age groups,”
says Yves Martin, Vice President Consumer of Orange Switzerland. “This means
that people who would otherwise be left out of mobile communication can also
benefit from its advantages. Doro is therefore the ideal partner for us due to
its vast experience in the easy-to-use telecommunication devices. We are very
happy to be able to exclusively offer Doro's mobile phone in Switzerland.” 

“We are very pleased to partner with Orange Switzerland, as this is an
enhancement of our success with Orange in France and UK,” says Jérôme Arnaud,
President and CEO of Doro. “Orange is an important partner for Doro as the
operator serves currently about 1.6 million customers in Switzerland. 
Orange's determination to bring mobile communication closer to all customers is
demonstrated by the fact that the Doro PhoneEasy® 410gsm includes the special
‘Get Started service' for free.” 

For further information, please contact:

President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
or CFO Annette Borén, +46 (0)70 630 00 09.

This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Tuesday, September 21,
2010 at 11.00 am CET. 

About Orange Switzerland
Orange Communications SA entered the Swiss telecoms market in June 1999 as the
third mobile communications provider. The Orange mobile communications network
covers 99 percent of the Swiss population and offers voice services and fast
mobile internet connections. As of June 2007, Orange also provides fixed
network lines. In 2009, Orange generated total revenues of CHF 1.296 billion.
Some 1,145 employees attend to the every-day needs of 1,559,971 customers (end
of June 2010). Orange Switzerland is a 100 percent subsidiary of the France
Telecom Group. As at 30 June 2010, France Telecom had 123.1 million mobile
communications customers and 13.2 million broadband Internet customers. You can
find more details on Orange Switzerland at www.orange.ch. 

About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents. Doro is the world's leading brand for
easy-to-use mobile phones. Doro created the Care Electronics category and in
recent years and the products have received several highly distinguished
international design awards. The company had sales of SEK 493 m in 2009. Doro's
shares are quoted on the OMX Nasdaq OMX Stockholm, Nordic list, Small
companies. Read more about Doro at www.doro.com