Notification of share sale


Company Announcement no 2010-14	22 September 2010                               


Report of transactions with shares and related securities of William Demant     
Holding A/S by senior executives and persons/companies closely associated with  
these                                                                           


Pursuant to section 28a of the Danish Securities Trading Act, William Demant    
Holding A/S shall make public transactions with shares and related securities of
William Demant Holding A/S by senior executives and persons/companies closely   
associated with these.                                                          

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| Name                       | Niels Jacobsen                                  |
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| Reason/relation            | President & CEO                                 |
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| Issuer                     | William Demant Holding A/S                      |
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| ID code/ISIN               | DK0010268440                                    |
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| Description                | Shares                                          |
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| Transaction                | Sale                                            |
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| Trading date               | 21 September 2010                               |
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| Market                     | NASDAQ OMX Copenhagen A/S                       |
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| Number                     | 50,000                                          |
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| Market value DKK           | DKK 20,939,300                                  |
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Further information:                                                            
Niels Jacobsen, President & CEO                                                 
Phone +45 39 17 71 00                                                           
www.demant.com

Attachments

2010-14 notification of share sale.pdf