Company Announcement no 2010-14 22 September 2010 Report of transactions with shares and related securities of William Demant Holding A/S by senior executives and persons/companies closely associated with these Pursuant to section 28a of the Danish Securities Trading Act, William Demant Holding A/S shall make public transactions with shares and related securities of William Demant Holding A/S by senior executives and persons/companies closely associated with these. -------------------------------------------------------------------------------- | Name | Niels Jacobsen | -------------------------------------------------------------------------------- | Reason/relation | President & CEO | -------------------------------------------------------------------------------- | Issuer | William Demant Holding A/S | -------------------------------------------------------------------------------- | ID code/ISIN | DK0010268440 | -------------------------------------------------------------------------------- | Description | Shares | -------------------------------------------------------------------------------- | Transaction | Sale | -------------------------------------------------------------------------------- | Trading date | 21 September 2010 | -------------------------------------------------------------------------------- | Market | NASDAQ OMX Copenhagen A/S | -------------------------------------------------------------------------------- | Number | 50,000 | -------------------------------------------------------------------------------- | Market value DKK | DKK 20,939,300 | -------------------------------------------------------------------------------- Further information: Niels Jacobsen, President & CEO Phone +45 39 17 71 00 www.demant.com