H & M HENNES & MAURITZ AB NINE-MONTH REPORT

H & M HENNES & MAURITZ AB NINE-MONTH REPORT

NINE MONTHS

  · The H&M Group's sales excluding VAT during the first nine months of
the financial year amounted to SEK 78,772 m (73,382), an increase of 7
percent. In local currencies, the increase was 14 percent.
  · Profit after financial items amounted to SEK 17,830 m (14,111), an
increase of
26 percent. Group profit after tax was SEK 13,194 m (10,230),
corresponding to
SEK 7.97 (6.18) per share.

THE THIRD QUARTER

  · Strong sales increase and strong profit development.
  · The H&M Group's sales excluding VAT during the third quarter
amounted to SEK 26,893 m (23,545), an increase of 14 percent. In local
currencies, the increase was 21 percent and
11 percent in comparable units.
  · Gross profit amounted to SEK 16,279 m (14,514), corresponding to a
gross margin of
60.5 percent (61.6).
  · Operating profit increased by 20 percent to SEK 5,656 m (4,700),
corresponding to an operating margin of 21.0 percent (20.0).
  · Profit after financial items amounted to SEK 5,735 m (4,773). Group
profit after tax increased by 23 percent to SEK 4,244 m (3,460),
corresponding to SEK 2.56 (2.09) per share.
  · Sales in August increased by 24 percent in local currencies compared
to the same month last year. Sales in comparable units increased by 14
percent.

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  · The autumn collections have been well received. Sales in the period
1 - 27 September 2010 increased by 15 percent in local currencies
compared to the same period last year.
  · The completion of some shopping malls that already had been started
has been halted which means that H&M will not get access to
approximately 20 planned store locations for the autumn 2010. This means
that the store net for the full-year is planned to be approximately 220
compared to the 240 stores previously communicated.
  · Successful launch of H&M online sales in the UK in September.
Table included in attached Pdf

Sales
Sales including VAT for the first nine months of the financial year
amounted to
SEK 92,174 m (85,939), an increase of 7 percent. In local currencies the
increase was
14 percent and in comparable units sales increased by 4 percent. H&M
Group sales excluding VAT amounted to SEK 78,772 m (73,382), an increase
of 7 percent.

Sales including VAT for the third quarter amounted to SEK 31,475 m
(27,587), an increase of 14 percent. In local currencies the increase
was 21 percent. Sales in comparable units increased by 11 percent. Sales
excluding VAT for the third quarter amounted to SEK 26,893 m (23,545),
an increase of 14 percent.

In August 2010, sales including VAT in local currencies, increased by 24
percent compared to the same month the previous year. Sales in
comparable units increased by 14 percent.

The Group opened 105 (116) stores and closed 15 (14) stores during the
first nine months. The total number of stores in the Group as per 31
August 2010 thus amounted to 2,078 (1,840), of which 43 are franchise
stores, 28 COS stores and 60 stores within the FaBric Scandinavien
Group.

CONTACT PERSONS

Nils Vinge, IR
+46-8-796 52 50

Jyrki Tervonen, CFO
+46-8-796 52 77

Karl-Johan Persson, CEO   
+46-8-796 52 33

Switchboard
+46-8-796 55 00

H & M Hennes & Mauritz AB (publ)
SE-106 38 Stockholm
Phone: +46-8-796 55 00, Fax: +46-8-24 80 78, E-mail: info@hm.com
Registered office: Stockholm, Reg. No. 556042-7220

H& M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as well
as H&M Home. The H&M Group has more than 2,000 stores in 37 markets. In
2009, sales including VAT were SEK 118,697 million and the number of
employees was around 76,000. For further information, visit
www.hm.com (http://www.hm.com/).
The information in this Interim Report is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It will be released for publication at 8.00 (CET) on 29
September 2010.