Amer Sports Corporation
STOCK EXCHANGE RELEASE
October 6, 2010 at 10:00 am
In line with Amer Sports' new strategic priorities where the Group is targeting
faster growth in softgoods and focusing on consumer-centric product creation,
Amer Sports has appointed Andy Towne President of Apparel and member of Amer
Sports Executive Board, starting on October 11, 2010. Jean-Marc Pambet,
currently President of Apparel and Footwear, will continue as President of
Footwear as well as President of Salomon. The appointment of Mr Towne for the
Apparel leader position will allow Amer Sports to accelerate its growth plans in
apparel, whilst the dedication of Mr Pambet to Footwear will allow increased
focus and faster expansion of the Group's footwear business.
Previously Andy Towne (44 years) has been working as the CEO in Musto Ltd. Prior
to that he has served at Reebok International Ltd. as Vice President, Marketing
and Product Europe and at Helly Hansen as Vice President, Global Marketing and
Product. Towne holds a MA degree from the University of Cambridge.
In September 2010, Amer Sports announced new strategic priorities. The strategy
defines internal financial as well as synergy and scale targets for each unit in
the Group portfolio. The strategy emphasizes faster growth in apparel and
footwear, excellence in consumer-centric product creation and brand marketing,
and strengthening commercial fundamentals through sales and channel management.
Operational excellence continues to be a key cornerstone.
Amer Sports is pursuing faster growth in softgoods by moving to category-based
development across brands to build scale in softgoods R&D, product line
management, sourcing and manufacturing.
For further information, please contact:
Heikki Takala, President and CEO, tel. +358 9 7257 8210
DISTRIBUTION:
NASDAQ OMX Helsinki
Major media
www.amersports.com
AMER SPORTS
Amer Sports (www.amersports.com) is one of the world's leading sports equipment
companies with internationally recognized brands including Salomon, Wilson,
Precor, Atomic, Suunto, Mavic and Arc'teryx. All Amer Sports companies develop
and manufacture technically advanced products that improve the performance of
active sports participants. The Group's business is balanced by its broad
portfolio of sports and presence in all major markets. Amer Sports' shares are
quoted on the NASDAQ OMX Helsinki.
[HUG#1449400]
