DETROIT, Oct. 14, 2010 (GLOBE NEWSWIRE) -- Gomez, the web performance division of Compuware Corporation (Nasdaq:CPWR), today introduced the industry's first mobile application benchmark that measures the iPhone mobile application performance of fifteen leading U.S. retailers across three key metrics: response time, availability and consistency.
Gomez' mobile benchmarks, expanded in August to include the U.S. Retail web and mobile site performance indices, now include the iPhone mobile application benchmark for U.S. retailers. The mobile application benchmark, along with the US Mobile Retail Homepage Benchmark, which measures the performance of mobile-specific versions of retail bank websites, provide retailers with the industry's most comprehensive view of mobile performance.
Target's mobile application provided the fastest response time of all fifteen retailers, at 0.8 seconds. Target also received a number one ranking for 100 percent availability along with Macy's, Newegg, QVC, Sears and Walmart. Amazon's iPhone application received the top ranking for consistency among the fifteen retailers. The first U.S. Retail Mobile Applications benchmark was measured from September 19 through October 3 on AT&T/iPhone.
"Mobile commerce applications that are going to meet retailers' business objectives need to first meet mobile users' expectations for speed and availability," said Matt Poepsel, VP Performance Strategies, Gomez. "Today's retailers are challenged to provide comprehensive, customizable, dynamic mobile applications that are extraordinarily fast and seamless, but mobile apps that do not meet users' performance expectations can be subject to poor reviews or ratings, or perhaps worse - users simply ignoring the app."
Gomez has doubled the number of global web and mobile performance benchmarks it has published for over ten years to more than 100 that include more than 3,000 companies in dozens of industries with data generated from over 20 million monthly tests.
Gomez web benchmarks involve testing the websites of target companies using a subset of the Gomez Network, which features more than 150 high-bandwidth "backbone" locations and more than 150,000 actual end-user "Last Mile" locations around the world. Gomez Mobile benchmarks test mobile-specific versions of target websites. These are typically "streamlined" versions of websites that were created specifically with the mobile form factor and throughput speeds in mind. Gomez Business Process benchmarks measure typical multistep processes -- such as purchasing a product or performing a stock trade -- across major brands in the same industry. For more details on Gomez benchmark methodology, go to: http://www.gomez.com/benchmarks/methodology/.
About Compuware Gomez
Gomez, the web performance division of Compuware, provides the industry's leading solutions for optimizing the performance, availability, and quality of web and mobile applications. The on-demand Gomez platform integrates solutions for web load testing, web performance management, web cross-browser testing, and web performance business analysis that test and measure web and mobile applications from the "outside-in" – across all users, browsers, devices, and geographies – using a global network of over 150,000 locations. When combined with Compuware Vantage, Gomez offers the industry's only solution for optimizing application performance across the Enterprise and the Internet. Over 3,000 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited U.S. websites – use Gomez solutions to increase revenue, build brand loyalty and decrease costs.
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Compuware Corporation
Compuware Corporation, the technology performance company, provides software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organizations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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