BOSTON, MA--(Marketwire - October 14, 2010) - Aberdeen, a Harte-Hanks Company (NYSE: HHS), announces new research to control the cost of enterprise mobility in today's environment of data, mobile applications, and cloud computing. "Controlling Wireless Expenses: Has Logic Gone Out the Window?" is based on a study of 98 enterprise respondents between August and September of 2010 and focuses on wireless expense management strategies, with specific emphasis on in-house vs. third-party solutions, international roaming, and individual-liable devices. It can be downloaded for no cost at

This new research separates the top 20% of respondents from all other companies based on the ability to reduce the total cost of ownership for wireless expenses. By studying differential capabilities and technologies, this research establishes optimal practices in controlling the costs of cell phones and smartphones and the labor-intensive efforts that are needed to fully manage the business costs of mobile devices.

"Strategies for optimal wireless expense management have transformed dramatically as employees have embraced smartphones, netbooks, and tablets in the workplace," said Hyoun Park, research analyst, Aberdeen. "To control the direct costs of devices and rate plans and the indirect costs of support and compliance, companies must gain full visibility into their mobility deployment and reduce usage practices that result in sub-optimal wireless spend."

A complimentary copy of this report is made available in part by the following underwriters: Quickcomm, Visage Mobile, and STS International, Inc. To obtain a complimentary copy of the report, visit

Visit for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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