New Wave Group strengthen the group management team

New Wave Group strengthen the group management team

Mr. Magnus Claesson has been appointed as VP China of New Wave Group.

Magnus comes from its own operations and has previously worked as CEO
for the Polyconcept group's business in Scandinavia. Before that, Magnus
built during 18 years up the promo wear company Clipper International
AB, which is one of the main competitors to New Wave Group on the
Scandinavian market and which he in 1999 sold to Polyconcept/PF Concept,
which is one of the main competitors to New Wave Group on the European
market.
Magnus will be responsible for the group's buying activities in China
and he will be a member of the group's executive board.

"We are very pleased with the recruitment of Magnus, who with his
extensive experience and expertise will bring to New Wave Group valuable
knowledge in many areas. He has everything needed to successfully
streamline and improve procurement in China, which is our main
purchasing country. In addition, Magnus has the leadership qualities
needed and that also suits the group." says Torsten Jansson, President
and CEO of New Wave Group.

"I'm really looking forward to the challenge of leading and developing
the New Wave Group's buying activities in China. I believe my extensive
experience within the promo business will be of great benefit to the
group in several areas." says Magnus Claesson.

Gothenburg 18 October 2010

New Wave Group AB (publ)
Torsten Jansson
President & CEO

For more information, please contact:
Torsten Jansson, CEO, tel: +46 (0)31 712 89 01, E-mail:
torsten.jansson@nwg.se (torsten.jansson@nwg.se)