Scholastic Corporation (SCHL) Chief Executive Officer to Ring the NASDAQ Stock Market Closing Bell to Celebrate Scholastic's 90th Anniversary and Launch Global Literacy Call to Action


ADVISORY, Oct. 21, 2010 (GLOBE NEWSWIRE) --

What:

Scholastic Corporation [SCHL] will visit the NASDAQ MarketSite in New York City's Times Square.

In honor of the Company's 90th anniversary, Dick Robinson, President, Chairman and Chief Executive Officer of Scholastic Corporation [SCHL] will ring the NASDAQ Closing Bell.

Scholastic, the world's largest publisher and distributor of children's books, is celebrating its 90th anniversary with Read Every Day. Lead a Better Life., a global literacy campaign that underscores the importance of reading as the pathway for young people to succeed in the 21st century. Scholastic is asking everyone committed to the support of young people - partners, educators, business leaders, publishers, booksellers, librarians, nonprofits, parents, caregivers and students - to work together to expand and support children's reading throughout the world.

The cornerstone of the Read Every Day campaign is the Reading Bill of Rights, eight beliefs that inform Scholastic's commitment to increasing literacy in the 21st century. These beliefs affirm every child's right to read in today's world - from access to books and great stories to the ability to analyze, interpret and understand information in the digital age. To learn more about Read Every Day. Lead a Better Life and read the Reading Bill of Rights visit www.scholastic.com/readeveryday

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Friday, October 22nd, 2010 at 3:50 p.m.- 4:00 p.m. ET   

Contacts:
Kyle Good
(212) 343-6463
mailto:ssinek@scholastic.com">kgood@scholastic.com

NASDAQ MarketSite:
Robert Madden
(646) 441-5045
Robert.Madden@NASDAQOMX.com

Feed Information:

The Closing Bell is available from 3:50 p.m. to 4:05 p.m. on AMC-3/C-3 (ul 5985V; dl 3760H). The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Robert Madden at (646) 441-5045.

Radio Feed:

An audio transmission of the Closing Bell is also available from 3:50 p.m. to 4:05 p.m. on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter

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Webcast:

A live webcast of the NASDAQ Closing Bell will be available at:
http://www.nasdaq.com/about/marketsitetowervideo.asx">http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:

To obtain a hi-resolution photograph of the Market Close, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market close of your choice.

About Scholastic Corporation [SCHL]: Scholastic Corporation (Nasdaq:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

About NASDAQ OMX:

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