DGAP-Adhoc: Joyou AG: Preliminary results Q3 2010 and revised guidance for full year EBIT margin

Joyou AG  / Key word(s): Preliminary Results/Change in Forecast

09.11.2010 09:55

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Hamburg, 9 November 2010. 

In the first nine months of 2010, revenues of Joyou Group ('Joyou') were
EUR 174.9 million (+ 36% compared to first nine months of 2009). Due to
increased spending on store openings and marketing in the context of the
rapid expansion of its retail network and brand building, Joyou's selling
and distribution expenses were EUR 12.3 million, representing an increase
of 168%, or EUR 7.7 million, compared to the same period in the previous
financial year 2009. As a result, EBIT for the first nine months 2010
amounts to EUR 29.9 million (+ 7.6% compared to first nine months of 2009).

Based on the business development in the first nine months of the financial
year 2010 and the expected development in Q4 2010, the management of Joyou
updates its guidance  for the full financial year 2010: The guidance on
2010 sales remains unchanged at EUR 230 million to EUR 240 million despite
a substantial appreciation of the Euro to the RMB experienced in recent
months. The revised EBIT guidance for the full financial year 2010 amounts
to EUR 40 million to EUR 42 million reflecting the substantial marketing as
well as selling and distribution expenses incurred to further build Joyou's
distribution network. The previous guidance for the full year EBIT margin
has been 19% to 20%.


More detailed information on Joyou's business and financial development in
the third quarter of 2010 will be published in a press release to this
ad-hoc release and in Joyou AG's Q3 report, which will be published on
November 22, 2010.


Additional information:
ISIN: DE000A0WMLD8
Securities Identification No. (WKN): A0WMLD
Ticker Symbol: JY8
Listing: Regulated Market / Prime Standard at Frankfurt Stock Exchange
Legal seat of the company: Hamburg, Germany


Disclaimer concerning prognoses
This communication contains forward-looking statements. Forward-looking
statements are statements that are not historical facts instead they
reflect Joyou's current views and expectations and the assumptions
underlying them about future events. Forward-looking statements are subject
to many risks and uncertainties. If any of such risks and uncertainties
materialize or if the assumptions underlying any of Joyou's forward-looking
statements are proving to be incorrect, Joyou's actual results may be
materially different from those expressed or implied by such
forward-looking statements. Joyou does not intend or assume any obligation
to update these forward-looking statements. Any forward-looking statement
speaks only as of the date on which it is made. 

Kirchhoff Consult AG
Dr Kay Baden, tel.: +49 40 60 91 86 0, baden@kirchhoff.de
or visit the company website at: http://www.joyou.com




09.11.2010 DGAP's Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
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Language:     English
Company:      Joyou AG
              Chilehaus A, Fischertwiete 2
              20095 Hamburg
              Deutschland
Phone:        
Fax:          
E-mail:       ir@joyou.net
Internet:     www.joyou.de
ISIN:         DE000A0WMLD8
WKN:          A0WMLD
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in München, Berlin, Düsseldorf, Stuttgart
 
End of Announcement                             DGAP News-Service
 
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