Joyou AG / Key word(s): Preliminary Results/Change in Forecast 09.11.2010 09:55 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Hamburg, 9 November 2010. In the first nine months of 2010, revenues of Joyou Group ('Joyou') were EUR 174.9 million (+ 36% compared to first nine months of 2009). Due to increased spending on store openings and marketing in the context of the rapid expansion of its retail network and brand building, Joyou's selling and distribution expenses were EUR 12.3 million, representing an increase of 168%, or EUR 7.7 million, compared to the same period in the previous financial year 2009. As a result, EBIT for the first nine months 2010 amounts to EUR 29.9 million (+ 7.6% compared to first nine months of 2009). Based on the business development in the first nine months of the financial year 2010 and the expected development in Q4 2010, the management of Joyou updates its guidance for the full financial year 2010: The guidance on 2010 sales remains unchanged at EUR 230 million to EUR 240 million despite a substantial appreciation of the Euro to the RMB experienced in recent months. The revised EBIT guidance for the full financial year 2010 amounts to EUR 40 million to EUR 42 million reflecting the substantial marketing as well as selling and distribution expenses incurred to further build Joyou's distribution network. The previous guidance for the full year EBIT margin has been 19% to 20%. More detailed information on Joyou's business and financial development in the third quarter of 2010 will be published in a press release to this ad-hoc release and in Joyou AG's Q3 report, which will be published on November 22, 2010. Additional information: ISIN: DE000A0WMLD8 Securities Identification No. (WKN): A0WMLD Ticker Symbol: JY8 Listing: Regulated Market / Prime Standard at Frankfurt Stock Exchange Legal seat of the company: Hamburg, Germany Disclaimer concerning prognoses This communication contains forward-looking statements. Forward-looking statements are statements that are not historical facts instead they reflect Joyou's current views and expectations and the assumptions underlying them about future events. Forward-looking statements are subject to many risks and uncertainties. If any of such risks and uncertainties materialize or if the assumptions underlying any of Joyou's forward-looking statements are proving to be incorrect, Joyou's actual results may be materially different from those expressed or implied by such forward-looking statements. Joyou does not intend or assume any obligation to update these forward-looking statements. Any forward-looking statement speaks only as of the date on which it is made. Kirchhoff Consult AG Dr Kay Baden, tel.: +49 40 60 91 86 0, baden@kirchhoff.de or visit the company website at: http://www.joyou.com 09.11.2010 DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Joyou AG Chilehaus A, Fischertwiete 2 20095 Hamburg Deutschland Phone: Fax: E-mail: ir@joyou.net Internet: www.joyou.de ISIN: DE000A0WMLD8 WKN: A0WMLD Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in München, Berlin, Düsseldorf, Stuttgart End of Announcement DGAP News-Service ---------------------------------------------------------------------------
DGAP-Adhoc: Joyou AG: Preliminary results Q3 2010 and revised guidance for full year EBIT margin
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